Christmas & Black Friday. How's it been / When do you finish?

How's everyones Black Friday going if you promote it at all?

Ours has been our biggest this year, I think lots of external factors are helping. Had a pretty good week sold more than I thought and that's good.

So moving onto Christmas our next semi busy time (mainly with Secret Santa gifts) when do you finish if at all for the holidays?

We tend to close around post as there's little we can do and we expect the have more postal issues than normal this year as well so customer services are getting ready for that. We stop posting on the 16th and then will close warehouse on the 18th and customer services closes on the 22nd.

Customer services is back ad hock over holidays and then main staff and everything back to normal on 5th of Jan for us.

What about you? Do you close or work over it? Need to have some rest people

I will stress although we close I don't actually stop.

Tbh I don’t think I’ve thought about offering deals on BF or CM. I always felt like I offered things at a steal as it is.

I guess there’s always next year for this sort of thing cause it seems like it’s already too late for me to offer anything.

Preying Mantis said:

Tbh I don’t think I’ve thought about offering deals on BF or CM. I always felt like I offered things at a steal as it is.

I guess there’s always next year for this sort of thing cause it seems like it’s already too late for me to offer anything.

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You got a mailing list? You can fire something off?

You can always inflate the value of something offer Y and get Z or bundle in stock you need rid of etc, thats what we tend to do to clear things out.

We also do miss packed stock for free this time of year, it helps build the newsletter via referrals as the more referrals the more you get and it just cleans up the warehouse / stock room.

If you are unsure look at what your competitors are doing or your industry and copy or improve on it, start planning it in January and by March make sure it's all booked in with emails, social whatever you do so it's all automated and done out of the way. As it comes around quick and when it gets here you tend to find there is ALWAYS something in the way and you think, ill do it next year...

I haven't done BF promotions for years, as our SEO clients have been with us years and don't swap on price etc.

Christmas we'll be closed for 3 days or so and same in January.