These days, it's rare to see a campaign running on Manual CPC, but why is it?
Of course, using automated bidding strategies, such as Maximize Conversions or Maximize Conversion Value (on Google) or their equivalents on Bing and Meta, is much simpler, but do the conveniences they add outweigh the extreme control we get from Manual CPC bidding?
Let’s find out.
Before diving in, I want to add an important note to the relatively simple bidding strategy question. This is, by the way, the most...