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Two years ago, I hit a point where I got fed up with going the extra mile for people who, quite frankly, didn't deserve it.
I did far too much for others in my personal life, in my last job, and with clients of my business. In regards to my clients, I always made sure that I over-delivered and provided them with the best experience possible. I spent over a decade of doing this with my current business, but no more.
The Straw That Broke The Camel's Back
There was a lot that happened two years ago that led me to hit this breaking point, but I'll go over one example with my business: it was actually the first client of my current business, a legal firm in a different state. I worked with this client on and off between 2013 and 2024. Back then, I used to meet my clients in person before working with them, which meant traveling to whichever state they lived in, sitting down and talking with them, and even doing my own work from within their offices for a day or so to understand more about what they do. I did this mainly for consultancy work, web design projects, and marketing campaigns; and all of my clients really liked this.
The law firm in particular really liked this, and I even went down there once more since I had worked with them for so long. I used to do web design and web maintenance for them as that is what I was paid to do a couple of times each month, although I often helped them out with their digital marketing efforts as well and spent time getting to know their employees.
So what happened with this one? Well at first, they would get the idea every year or so that they didn't really need to pay me and would drop me for a month before asking me to work on their site again. Sometimes, they'd just stop paying me and I'd just stop doing the work until they e-mailed me asking if I can work for them again and how they'd pay me in advance this time.
Later on, they would try to replace me with a new person who was cheaper and made extraordinary claims.
Now, they're a small business and they can do that, but it was the same thing every time: someone would come along, say they could do the work cheaper and better, they'd try them out, the person wouldn't follow through, and the law firm would end up back with me the next month and I would have to clean up the mess the attempted replacement made.
2024's Replacement
The final time this happened was in 2024, I got an e-mail from them about how they hired someone in-house again who said they can work on the website, so they needed all the credentials sent over once more.
The new person they were trying out was someone claiming to do SEO, web design, and some random thing like window cleaning (it's always these ones, I swear).
I sent over the credentials and told them that if they want to contact me again, they can e-mail me from the official inquiries e-mail that I admittedly never check these days. They thanked me and went on their way.
Aftermath
Do you want to guess what happened? Their website went down and has been down since mid-2024. Before it went down, I saw the new guy they hired managed to break the CSS on the website and completely ruined the design.
But it's not only that. Their Google MyBusiness listing and all of their reviews are gone as well. I heard from someone last year who used to work there that they're really struggling right now.
At one point, I would've made different excuses for them and said they were people and a small business that I should've done even more to help out. But I always felt I was treated as an easily replaceable cog in their machine, so I took this as a lesson to not feel bad for them and to no longer keep these ships from their destiny: let them sink and move on.
I did far too much for others in my personal life, in my last job, and with clients of my business. In regards to my clients, I always made sure that I over-delivered and provided them with the best experience possible. I spent over a decade of doing this with my current business, but no more.
The Straw That Broke The Camel's Back
There was a lot that happened two years ago that led me to hit this breaking point, but I'll go over one example with my business: it was actually the first client of my current business, a legal firm in a different state. I worked with this client on and off between 2013 and 2024. Back then, I used to meet my clients in person before working with them, which meant traveling to whichever state they lived in, sitting down and talking with them, and even doing my own work from within their offices for a day or so to understand more about what they do. I did this mainly for consultancy work, web design projects, and marketing campaigns; and all of my clients really liked this.
The law firm in particular really liked this, and I even went down there once more since I had worked with them for so long. I used to do web design and web maintenance for them as that is what I was paid to do a couple of times each month, although I often helped them out with their digital marketing efforts as well and spent time getting to know their employees.
So what happened with this one? Well at first, they would get the idea every year or so that they didn't really need to pay me and would drop me for a month before asking me to work on their site again. Sometimes, they'd just stop paying me and I'd just stop doing the work until they e-mailed me asking if I can work for them again and how they'd pay me in advance this time.
Later on, they would try to replace me with a new person who was cheaper and made extraordinary claims.
Now, they're a small business and they can do that, but it was the same thing every time: someone would come along, say they could do the work cheaper and better, they'd try them out, the person wouldn't follow through, and the law firm would end up back with me the next month and I would have to clean up the mess the attempted replacement made.
2024's Replacement
The final time this happened was in 2024, I got an e-mail from them about how they hired someone in-house again who said they can work on the website, so they needed all the credentials sent over once more.
The new person they were trying out was someone claiming to do SEO, web design, and some random thing like window cleaning (it's always these ones, I swear).
I sent over the credentials and told them that if they want to contact me again, they can e-mail me from the official inquiries e-mail that I admittedly never check these days. They thanked me and went on their way.
Aftermath
Do you want to guess what happened? Their website went down and has been down since mid-2024. Before it went down, I saw the new guy they hired managed to break the CSS on the website and completely ruined the design.
But it's not only that. Their Google MyBusiness listing and all of their reviews are gone as well. I heard from someone last year who used to work there that they're really struggling right now.
At one point, I would've made different excuses for them and said they were people and a small business that I should've done even more to help out. But I always felt I was treated as an easily replaceable cog in their machine, so I took this as a lesson to not feel bad for them and to no longer keep these ships from their destiny: let them sink and move on.