t2van
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Founding Member
Hot Rod
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I wasn't going to post this but after asking a few people they think I should. Lots of my business posts are more about me rambling and finding a way to process my own thoughts, but questions an your own experience is welcomed.
So the last few months Iāve been getting up an earlier than normal and Iāve been using that as āme timeā no distractions, no staff, no family just my time to do what I want.
I often use this time to reflect on what Iām doing, where Iām going and just to think.
Iāve recently started to come to some conclusions about what Iām doing, where Iām going and business growth.
As some of you know I run, own and manage an ecommerce company as Iāve touched on in other threads I built a moat around my business, so itās harder to copy and makes me a little bit more unique compared to current and future competitors.
Essentially I can outlast most if not all of them.
However, I find my self in a growth situation. You see most of the people in my industry fall in these brackets:
Below 50k turnover
Looking for growth and expansion
I sit and devise plans and strategies DAILY to go about increasing my turnover I want to be in the next bracket in fact Iām aiming for an insane 50m +
Now I already know a few things that are stopping me from reaching that.
However, all of that is simple. Anyone can do that? Yes Iām currently doing those things but in an effort to make things impossible for myself I decided to focus on horizontal growth tap into all the things that are SIMILAR to my niche but things I donāt do or focus on now.
That will help drive me up to that impossible target and beyond.
I should note I'm relying on ads for growth as such it's just part of the ecommerce growth again thinking of it as how do I get the site bigger than asking the question of how do I get the business larger. I got multi avenue streams that come into the business which changes what having an ecommerce is really all about.
The reality of what you built
However none of that is really ecommerce nor a brand? I struggle with this dilemma and thatās when it hits me.
Iāve not build an ecommerce company or brand.
Iāve build a manufacturing and distribution company that has an ecommerce and brand attached to it.
This is where my growth issues come in.
This requires a different level of thinking and strategy to growth.
I mean I can keep expanding and growing my product range which is great, that delivers growth and in turn, the turnover I need to expand however thatās not what Iām doing.
This is the problem ā not understanding what you are as a business.
Moving forward
I need to stop thinking 1 dimensionally as a ecommerce owner that needs ads for sales. Yes itās important but I think Iām becoming and thriving to be bigger than that.
I need to utilize what Iāve built, what Iām developing and leverage that for growth and expansion.
So the last few months Iāve been getting up an earlier than normal and Iāve been using that as āme timeā no distractions, no staff, no family just my time to do what I want.
I often use this time to reflect on what Iām doing, where Iām going and just to think.
Iāve recently started to come to some conclusions about what Iām doing, where Iām going and business growth.
As some of you know I run, own and manage an ecommerce company as Iāve touched on in other threads I built a moat around my business, so itās harder to copy and makes me a little bit more unique compared to current and future competitors.
Essentially I can outlast most if not all of them.
However, I find my self in a growth situation. You see most of the people in my industry fall in these brackets:
Below 50k turnover
- Below 250k turnover
- 250k-750k turnover
- 1m ā 3m turnover
- 3m ā 7m turnover < Iām stuck here (in the lower half)
- 7m ā 25m turnover
- 25m+ turnover (there are not many in this bracket)
Looking for growth and expansion
I sit and devise plans and strategies DAILY to go about increasing my turnover I want to be in the next bracket in fact Iām aiming for an insane 50m +
Now I already know a few things that are stopping me from reaching that.
- Product offering by not expanding into another product marketplace Iām leaving that extra 5m+ I need on the table. So Iām addressing that.
- The old thought process if I 3x my product offering now I should 3x my turnover.
- I could do ads plans for 2027 in place.
- I could do marketplaces plans for 2027 and Q4 2026 in place.
However, all of that is simple. Anyone can do that? Yes Iām currently doing those things but in an effort to make things impossible for myself I decided to focus on horizontal growth tap into all the things that are SIMILAR to my niche but things I donāt do or focus on now.
That will help drive me up to that impossible target and beyond.
I should note I'm relying on ads for growth as such it's just part of the ecommerce growth again thinking of it as how do I get the site bigger than asking the question of how do I get the business larger. I got multi avenue streams that come into the business which changes what having an ecommerce is really all about.
The reality of what you built
However none of that is really ecommerce nor a brand? I struggle with this dilemma and thatās when it hits me.
Iāve not build an ecommerce company or brand.
Iāve build a manufacturing and distribution company that has an ecommerce and brand attached to it.
This is where my growth issues come in.
This requires a different level of thinking and strategy to growth.
I mean I can keep expanding and growing my product range which is great, that delivers growth and in turn, the turnover I need to expand however thatās not what Iām doing.
This is the problem ā not understanding what you are as a business.
Moving forward
I need to stop thinking 1 dimensionally as a ecommerce owner that needs ads for sales. Yes itās important but I think Iām becoming and thriving to be bigger than that.
I need to utilize what Iāve built, what Iām developing and leverage that for growth and expansion.
