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Performance Max optimization is not about finding the right trick. It is about figuring out what the campaign is learning from, whether that learning is actually good for the business, and which input is most likely to improve the outcome. That is the core shift. If you approach PMax like a...

I'm a jewish, atheist minister now. $20 from becoming a Dr in Metaphysics. Whatever that means. Probably better read what it's about before completing my doctorate.

Here's an article we published a few days ago, covering Meta's Andromeda. I'm not a huge Meta expert, but thankfully, my wife was the one writing this article, and she's been in the social media marketing space since 2009. Meta Andromeda: A Practical Guide to the New Meta Ads Reality Meta's...

If you know me, you know I'm not a fan of these natural supplements, but someone I trust said it changed their life. It came with this spoon, and the instructions say to take one spoon per day: I'll let you know how it worked out

So I posted this on my site yesterday and figured those of you running lead-gen campaigns might enjoy it. This was written with Google Ads (and Microsoft Advertising) in mind, but these principles will work for platforms like Meta and TikTok as well. How to Scale Google Ads Lead-Gen Campaigns...

So I made this tool that allows you to extract links from a page you're visiting. By 'me', I obvioulsly mean that I collaborated with Chat where he did the coding and I did the specs and yelling. It works like a bookmark, and when you click it, it opens a new tab with a table that contains...

I just made a custom GPT to help users create their own LLMS.txt files, so here it is, in case you didn't make an LLMS.txt file yet (shame on you!!!) https://chatgpt.com/g/g-68b04501e1188191a8f00fbdecf06eb7-llms-txt-maker-by-lachi-media Cheers!

Not for calling out @Dopious , just for curiosity about what makes a thread be highlighted on the homepage.

$33 per month? EASY!! Take my credit card!!!

I'll make this short as the last couple of days has been crazier than average and I can't dedicate the hours to proofread, rewrite and post this properly from a computer. **************** Lately I started experimenting (which, in my case, is just a fancy word for 'playing') with custom GPTs for...

You don't need anything more than Google Ads' certificate program IMO. It's pretty up to date and cover many different types of campaigns. Just a pinch of salt here and there, like in most courses.

This was a cool project. The idea was to save some of the huge budget we had for remarketing (over $10K per day), assuming that because the audience was so strong, the ad placement wouldn't be that important (which was somewhat true, but wasn't that important for reasons you'll understand a bit...

I used to run the PPC department of a Forex company back in 2015/6 and we were about to launch a new self deposit brand. I wanted to gather some data before we launched our campaigns so we applied as affiliates at a competing brand (under a fake company name, of course) to see what works. So we...

That's very "in your face" of you.

Don't look too much into it. The video just showed up in my YT feed. If you ever see an Israel doesn't exist video, feel free to post it ;-)

Yep.. you conveniently stopped at 14 before I got the trophy lol

So this is an updated version of a guide I wrote a long time ago. We'll basically see a way to get daily/weekly/monthly shout outs from big niche relevant influencers in most niches. It's stupidly simple, so simple that I'm really not sure why it wasn't abused yet. I do it myself for every...