45 key concepts in just 1 line each 👇

[payal23j]

SEO → Rank higher on Google.
SEM → Paid ads on search engines.
Content Marketing → Create value, attract audience.
SMM → Promote on social media.
Email Marketing → Direct inbox communication.
Affiliate Marketing → Earn commission promoting others.
Influencer Marketing → Promote with creators.
PPC → Pay only when clicked.
Display Ads → Visual banners & videos.
Native Ads → Ads that blend in.
Web Analytics → Track & improve website performance.
CRO → Convert visitors into customers.
Bounce Rate → % who leave without engaging.
CTR → % of people clicking on your link.
CLV → Total value of a customer over time.
CAC → Cost to acquire one customer.
ROI → Profit from your campaigns.
A/B Testing → Test what works better.
Attribution → See which channel drives sales.
Heatmaps → Show where users click most.
On-Page SEO → Optimize titles, content, meta tags.
Off-Page SEO → Build backlinks & authority.
Technical SEO → Fix speed, indexing, structure.
Local SEO → Rank in local searches.
Voice SEO → Optimize for Alexa & Siri.
Content Calendar → Plan posts in advance.
UGC → Customers create content for you.
Hashtag Marketing → Boost reach with hashtags.
Social Listening → Monitor brand mentions.
Engagement Rate → Measure likes, shares, comments.
Remarketing → Target users who visited before.
Lookalike Audience → Find similar new customers.
Programmatic Ads → Automated ad buying.
CPM → Cost per 1,000 views.
Geotargeting → Show ads by location.
AI Marketing → Personalization with AI.
Marketing Automation → Automate repetitive tasks.
Chatbots → Instant customer support & sales.
Metaverse Marketing → Promote inside AR/VR worlds.
Blockchain Marketing → Transparent & fraud-free ads.
Customer Persona → Profile of your ideal customer.
Customer Journey → Steps before purchase.
Funnel → Awareness → Conversion → Loyalty.
Omnichannel → Consistent experience everywhere.
Brand Positioning → Stand out in the market.

The complete list: 45 must-know digital marketing concepts → explained in ONE line each.



Which concept do you use the MOST in your work right now?

 

[roydan]

I'd mention LTV over CLV because CLV is mostly used when speaking about a specific user while LTV is an average you can actually analyze and improve.

Many think they're interchangable but they're not exactly the same.

 

[RiskyStuff]

A/B/C/D/E/F testing.
Marketing automation.
I'm a little affiliate testing different opportunities using automation.