ChatGPT 95% of ChatGPT users use Google while only 14.3% of Google users use ChatGPT

[roydan]

So.. 95% of ChatGPT users use Google while only 14.3% of Google users use ChatGPT. This is a very biased headline because it doesn't really look at other LLMs or Google AI Overview, but it does show something, I think.

When users get an AI recommendation they don't take it as it is, the Google it first.

It aligns with what I see from clients in the last year or two, that the overall number search ad impressions dropped while brand name or specific product names searches rose.

Have you seen something similar?

Nearly all ChatGPT users still rely on Google: Data

AI search is growing, but Google still dominates, as 95% of ChatGPT users visit Google, but just 14% of Google users go to ChatGPT.

searchengineland.com

 

[SirTop]

Hmm… maybe this is just me or depends on the kind of info people ask ChatGPT but honestly I don’t usually feel the need to double-check on Google to “trustproof” it : )

That said, I really like the point you raised because it highlights an important shift here...
If I understand you right, you mean people might now use ChatGPT or say AI in general to do the broad searching like asking “what’s the best running shoe” and then once AI gives a specific recom' (say Nike Air XYZ) they go straight to Google to find where to buy it

I knoow in the past.. they’d start on Google with “best running shoes” and sift through multiple articles before deciding

I haven’t noticed the trend myself yet but it does sound very likely to be how many people’s purchase journeys look nowadays and that’s definitely something worth paying attention to : )

 

[roydan]

ChatGPT or say AI in general to do the broad searching like asking “what’s the best running shoe” and then once AI gives a specific recom' (say Nike Air XYZ) they go straight to Google to find where to buy it

Exactly.
So me, as a direct response marketer, should shift my focus from keywords like "best running shoes" to "Nike Air XYZ" and as a more long term marketer, to make sure I'm the one providing LLMs the answer to that question.

 

[t2van]

Exactly.
So me, as a direct response marketer, should shift my focus from keywords like "best running shoes" to "Nike Air XYZ" and as a more long term marketer, to make sure I'm the one providing LLMs the answer to that question.

Yup.

And this is where LOTS of e-commerce companies (the small guys say 1-3 staff) miss the mark.

They focus on the broad or category level and hope the product page does the business. All these companies that went product first and broad last are ahead of the game for a few months at least in my opinion..