MisterF
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This is based on Koray Tuฤberk Gรผbรผrโs Semantic SEO expertise, from what I gather. posted on FB less than an hour ago in an SEO group, so NO I have not tested it myself.
35 powerful takeaways from Koray Tuฤberk Gรผbรผrโs case study:
โ๐ง๐ต๐ฒ ๐๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐ฐ๐ฒ ๐ผ๐ณ ๐ค๐๐ฎ๐น๐ถ๐๐ ๐ง๐ต๐ฟ๐ฒ๐๐ต๐ผ๐น๐ฑ๐ ๐ฎ๐ป๐ฑ ๐ฃ๐ฟ๐ฒ๐ฑ๐ถ๐ฐ๐๐ถ๐๐ฒ ๐ฅ๐ฎ๐ป๐ธ๐ถ๐ป๐ดโ
(Published on the Oncrawl website)
Core Insight:
Koray ๐ฐ๐ถ๐ต๐ณ๐ข๐ฏ๐ฌ๐ฆ๐ฅ major health authority websites like:
โ Healthline
โ WebMD
โ MayoClinic
..... with ๐ท๐๐๐ ๐ฎ๐ณ ๐ฎ๐ฟ๐๐ถ๐ฐ๐น๐ฒ๐, using his ๐๐ญ๐จ๐ฐ๐ณ๐ช๐ต๐ฉ๐ฎ๐ช๐ค ๐๐ถ๐ต๐ฉ๐ฐ๐ณ๐ด๐ฉ๐ช๐ฑ ๐๐ถ๐ญ๐ฆ๐ด of Semantic Content Writing.
The case study revolves around two ๐๐๐๐ SEO concepts:
๐ค๐๐ฎ๐น๐ถ๐๐ ๐ง๐ต๐ฟ๐ฒ๐๐ต๐ผ๐น๐ฑ๐
๐ฃ๐ฟ๐ฒ๐ฑ๐ถ๐ฐ๐๐ถ๐๐ฒ ๐๐ป๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป ๐ฅ๐ฒ๐๐ฟ๐ถ๐ฒ๐๐ฎ๐น
These 35 tips are a goldmine and fall into 4 ๐๐๐ก๐๐๐๐๐๐๐ buckets:
Content Writing Techniques
Website Quality Improvements
Internal Linking Strategies
Website Image Optimization Tips
๐๐ก๐๐๐ค ๐ญ๐ก๐ ๐๐จ๐ฆ๐ฆ๐๐ง๐ญ ๐ฌ๐๐๐ญ๐ข๐จ๐ง for the link of my explanation of the whole case study.
What is your ๐๐๐ซ๐ค๐ง๐๐ฉ๐ ๐ฉ๐๐ฅ among these 35 tips from Koray?
๐'๐บ ๐ถ๐ป๐๐ฝ๐ถ๐ฟ๐ฒ๐ฑ ๐บ๐ผ๐๐ by the 21st & 35th tips.
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How to Exceed Quality Thresholds?
To exceed quality thresholds, following are the 35 tips from Koray Tuฤberk Gรผbรผr (simplified and enhanced with 3 examples for each:
๐๐ฌ๐ ๐๐๐๐ญ๐ฎ๐๐ฅ ๐ฌ๐๐ง๐ญ๐๐ง๐๐ ๐ฌ๐ญ๐ซ๐ฎ๐๐ญ๐ฎ๐ซ๐๐ฌ (e.g., โX is known for Yโ becomes โX does Yโ).
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๐ฌ๐๐๐๐๐๐ 1:
Apples are known for being nutritious.
Apples provide essential vitamins.
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๐ฌ๐๐๐๐๐๐ 2.
Coffee is known for its caffeine content.
Coffee contains caffeine content..
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๐๐ง๐๐จ๐ซ๐ฉ๐จ๐ซ๐๐ญ๐ ๐ซ๐๐ฌ๐๐๐ซ๐๐ก ๐๐ง๐ ๐ฎ๐ง๐ข๐ฏ๐๐ซ๐ฌ๐ข๐ญ๐ฒ ๐ฌ๐ญ๐ฎ๐๐ข๐๐ฌ ๐ญ๐จ ๐ฌ๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ ๐๐ฅ๐๐ข๐ฆ๐ฌ (e.g., โX provides Yโ becomes โAccording to X University research from Z Department, on C Date, the P provides Yโ).
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๐ฌ๐๐๐๐๐๐ 1: Instead of โVitamin C boosts immunity,โ write โAccording to a 2020 study by the National Institutes of Health, Vitamin C enhances immune function.โ
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๐ฌ๐๐๐๐๐๐ 2: Instead of โMeditation reduces stress,โ write โResearch from Harvard Medical School indicates that mindfulness meditation lowers cortisol levels, a key indicator of stress.โ
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๐ฌ๐๐๐๐๐๐ 3.
Exercise improves mood.
A study published in the Journal of Positive Psychology found that regular exercise significantly reduces symptoms of depression.
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๐๐ ๐๐จ๐ง๐๐ข๐ฌ๐ ๐๐ง๐ ๐๐ฏ๐จ๐ข๐ ๐ฎ๐ง๐ง๐๐๐๐ฌ๐ฌ๐๐ซ๐ฒ ๐ข๐ง๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง. For example, โX is the most common Yโ becomes โX is Y with D%โ.
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๐ฌ๐๐๐๐๐๐ 1:
The most common type of diabetes is type 2 diabetes.
Type 2 diabetes accounts for 90% of diabetes cases.
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๐ฌ๐๐๐๐๐๐ 2: Change โThis is the best way to do somethingโ to โThis method shows 95% effectivenessโ.
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๐ฌ๐๐๐๐๐๐ 3: Instead of โThis product is very effective,โ use โThis product demonstrates 80% effectiveness in trials.โ
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๐๐ง๐๐ฅ๐ฎ๐๐ ๐๐ซ๐๐ง๐๐๐ ๐ข๐ฆ๐๐ ๐๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ฎ๐ง๐ข๐ช๐ฎ๐ ๐๐จ๐ฆ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ฌ ๐ญ๐ก๐๐ญ ๐ก๐๐ฏ๐ ๐๐ฅ๐ฅ ๐๐๐๐
๐๐๐ญ๐ ๐๐ง๐ ๐ฅ๐ข๐๐๐ง๐ฌ๐๐ฌ.
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๐ฌ๐๐๐๐๐๐ 1: Use original photos of your product in use, instead of stock photos, with embedded copyright information.
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๐ฌ๐๐๐๐๐๐ 2: Create custom infographics that visualize your data, instead of generic charts, with your logo and branding.
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๐ฌ๐๐๐๐๐๐ 3: Design unique graphics for social media posts, instead of using templates, with clear attribution and licensing details.
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๐๐๐ข๐ง๐ญ๐๐ข๐ง ๐๐จ๐ง๐ญ๐๐ฑ๐ญ ๐๐๐ซ๐จ๐ฌ๐ฌ ๐ฉ๐๐ซ๐๐ ๐ซ๐๐ฉ๐ก๐ฌ.
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๐ฌ๐๐๐๐๐๐ 1: If a paragraph discusses the benefits of Vitamin D, ensure the following paragraph continues discussing those benefits or logically transitions to a related topic like Vitamin D supplementation.
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๐ฌ๐๐๐๐๐๐ 2: When describing a product feature, the subsequent paragraph should elaborate on its functionality or how it solves a user problem.
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๐ฌ๐๐๐๐๐๐ 3: In an article about SEO, the context should consistently relate to search engine optimization strategies, avoiding abrupt shifts to unrelated subjects.
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๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐ ๐๐ข๐ฌ๐๐จ๐ฎ๐ซ๐ฌ๐ ๐ข๐ง๐ญ๐๐ ๐ซ๐๐ญ๐ข๐จ๐ง.
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๐ฌ๐๐๐๐๐๐ 1: If a sentences discusses the benefits of Vitamin D, ensure the following sentence continues discussing Vitamin D related context with logical connection.
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๐ฌ๐๐๐๐๐๐ 2: Korayโs tips help rank higher on SERPs. The tips are based on Korayโs extensive experience. Koray has hundreds successful projects with these practical tips.
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๐๐ฌ๐ ๐ ๐ช๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐๐ง๐ฌ๐ฐ๐๐ซ ๐๐จ๐ซ๐ฆ๐๐ญ ๐๐จ๐ซ ๐๐๐๐๐ข๐ง๐ ๐ฌ.
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๐ฌ๐๐๐๐๐๐ 1: Use question format to respond to user intents while confining the context for search engines.
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๐ฌ๐๐๐๐๐๐ 2: Structure blog posts around questions users are likely to search for, providing immediate and relevant answers.
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๐ฌ๐๐๐๐๐๐ 3.
H2: Affiliate Marketing
H2: What is Affiliate Marketing?
(Context confined to definitional intent)
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๐๐จ ๐ง๐จ๐ญ ๐๐ข๐ฌ๐ญ๐๐ง๐๐ ๐ญ๐ก๐ ๐ช๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง ๐๐ซ๐จ๐ฆ ๐ญ๐ก๐ ๐๐ง๐ฌ๐ฐ๐๐ซ.
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๐ฌ๐๐๐๐๐๐ 1: For a topic like โHow to bake a cakeโ, write directly after it โHere are the steps to bake a cakeโ.
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๐ฌ๐๐๐๐๐๐ 2: Donโt delay the answer in your content. Bring answer in the first sentence under a question heading.
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๐ฌ๐๐๐๐๐๐ 3:
H2: What is Affiliate Marketing?
You can earn a lot with affiliate marketing. Affiliate marketing is .....
Affiliate Marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant.
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๐๐ฑ๐ฉ๐๐ง๐ ๐๐ฏ๐ข๐๐๐ง๐๐ ๐ฐ๐ข๐ญ๐ก ๐ฏ๐๐ซ๐ข๐๐ญ๐ข๐จ๐ง๐ฌ.
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๐ฌ๐๐๐๐๐๐ 1: Support your answer with more aspects and perspectives.
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๐ฌ๐๐๐๐๐๐ 2: If you cite one study showing the benefits of a certain diet, include other studies or meta-analyses that support the same conclusion.
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๐ฌ๐๐๐๐๐๐ 3: To demonstrate the effectiveness of a marketing strategy, provide multiple case studies or examples of its successful implementation.
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๐ฌ๐๐๐๐๐๐ 4: If describing the functions of a tool, provide multiple applications or uses for that tool to increase its usefulness.
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๐๐๐ข๐ง๐ญ๐๐ข๐ง ๐ ๐ฅ๐จ๐ ๐ข๐๐๐ฅ ๐จ๐ซ๐๐๐ซ ๐ข๐ง ๐๐๐๐ฅ๐๐ซ๐๐ญ๐ข๐จ๐ง๐ฌ ๐๐ง๐ ๐๐ฏ๐จ๐ข๐ ๐๐ซ๐๐๐ค๐ข๐ง๐ ๐ญ๐ก๐ ๐ข๐ง๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง ๐ ๐ซ๐๐ฉ๐ก ๐ฐ๐ข๐ญ๐ก ๐๐จ๐ฆ๐ฉ๐ฅ๐ข๐๐๐ญ๐๐ ๐ญ๐ซ๐๐ง๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ฌ.
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๐ฌ๐๐๐๐๐๐ 1: When explaining a complex process, break it down into sequential steps that naturally flow from one to the next.
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๐ฌ๐๐๐๐๐๐ 2: Ensure that each section of a blog post contributes to the overarching topic and connects smoothly with the preceding and following sections.
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๐ฌ๐๐๐๐๐๐ 3: When presenting related information in a FAQ, present the most common questions and answer them logically.
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๐๐ฌ๐ ๐ฌ๐ก๐จ๐ซ๐ญ๐๐ซ ๐ฌ๐๐ง๐ญ๐๐ง๐๐๐ฌ.
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๐ฌ๐๐๐๐๐๐ 1:
Due to the fact that the company has been working hard, it was a success.
The company succeeded because of hard work.
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๐ฌ๐๐๐๐๐๐ 2: Break long sentences into multiple shorter ones to improve readability and comprehension.
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๐ฌ๐๐๐๐๐๐ 3: To improve impact, start every sentence with a short explanation.
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๐๐๐๐ซ๐๐๐ฌ๐ ๐ญ๐ก๐ ๐๐จ๐ฎ๐ง๐ญ ๐จ๐ ๐๐จ๐ง๐ญ๐๐ฑ๐ญ๐ฅ๐๐ฌ๐ฌ ๐ฐ๐จ๐ซ๐๐ฌ ๐ข๐ง ๐ญ๐ก๐ ๐๐จ๐๐ฎ๐ฆ๐๐ง๐ญ; if a word doesnโt change the meaning of the sentence, delete it.
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๐ฌ๐๐๐๐๐๐ 1: Remove phrases like โin my opinionโ or โit is important to noteโ when they donโt add substantive value.
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๐ฌ๐๐๐๐๐๐ 2: Eliminate redundant adjectives and adverbs that do not significantly enhance the meaning of the sentence.
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๐ฌ๐๐๐๐๐๐ 3: Cut out filler words such as โvery,โ โreally,โ and โactuallyโ to make sentences more direct and impactful.
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๐ฌ๐๐๐๐๐๐ 4:
It is important to note that Apple also helps in weight loss.
Apple supports weight loss.
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๐๐ง๐๐ซ๐๐๐ฌ๐ ๐ญ๐ก๐ ๐๐ข๐ฌ๐ญ๐๐ง๐๐ ๐๐๐ญ๐ฐ๐๐๐ง ๐๐ง๐๐ก๐จ๐ซ ๐ญ๐๐ฑ๐ญ๐ฌ ๐ฐ๐ก๐ข๐ฅ๐ ๐๐ซ๐๐๐ญ๐ข๐ง๐ ๐ข๐ง๐ญ๐๐ซ๐ง๐๐ฅ ๐ฅ๐ข๐ง๐ค๐ฌ.
๐ฌ๐๐๐๐๐๐ 1: Donโt give more than one internal link from a single section.
๐ฌ๐๐๐๐๐๐ 2: Try to spread the internal links in your page rather than giving internal links from consecutive sections.
๐ฌ๐๐๐๐๐๐ 3: Plan internal links logically so that each internal link gets the proper contextually-optimized annotation text.
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๐๐ข๐ฏ๐ ๐ฆ๐จ๐ซ๐ ๐ข๐ง๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง ๐ฉ๐๐ซ ๐ฐ๐๐๐ฉ๐๐ ๐, ๐ฌ๐๐๐ญ๐ข๐จ๐ง, ๐ฉ๐๐ซ๐๐ ๐ซ๐๐ฉ๐ก, ๐๐ง๐ ๐ฌ๐๐ง๐ญ๐๐ง๐๐.
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๐ฌ๐๐๐๐๐๐ 1: Expand on key topics by providing detailed explanations, examples, and diversified perspectives for information richness.
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๐ฌ๐๐๐๐๐๐ 2: Ensure each paragraph covers a distinct aspect of the subject matter and offers substantial insights.
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๐ฌ๐๐๐๐๐๐ 3: Write high quality content that provides relevant and accurate information thatโs ultimately safe for the users.
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๐๐ซ๐๐๐ญ๐ ๐ ๐ฉ๐ซ๐จ๐ฉ๐๐ซ ๐๐จ๐ง๐ญ๐๐ฑ๐ญ ๐ฏ๐๐๐ญ๐จ๐ซ ๐๐ซ๐จ๐ฆ ๐ญ๐ก๐ ๐๐ ๐ญ๐จ ๐ญ๐ก๐ ๐ฅ๐๐ฌ๐ญ ๐ก๐๐๐๐ข๐ง๐ ๐จ๐ ๐ญ๐ก๐ ๐๐จ๐๐ฎ๐ฆ๐๐ง๐ญ.
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๐ฌ๐๐๐๐๐๐ 1: Ensure that the headings (H1, H2, H3, etc.) form a clear outline of the content, reflecting the unified contextual flow from top to bottom.
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๐ฌ๐๐๐๐๐๐ 2: Review the headings to confirm they accurately represent the context of each section and guide the readers through the webpage.
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๐ฌ๐๐๐๐๐๐ 3: Consider that it is important for SEO and for users to clearly understand the context every heading.
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๐
๐จ๐๐ฎ๐ฌ ๐จ๐ง ๐ช๐ฎ๐๐ซ๐ฒ ๐ฌ๐๐ฆ๐๐ง๐ญ๐ข๐๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ฎ๐ง๐๐๐ซ๐ญ๐๐ข๐ง ๐ข๐ง๐๐๐ซ๐๐ง๐๐.
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๐ฌ๐๐๐๐๐๐ 1: Identify the user intent behind a search query and create content that directly addresses that need.
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๐ฌ๐๐๐๐๐๐ 2: Research related queries and synonyms to cover a topic comprehensively and satisfy various user questions.
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๐ฌ๐๐๐๐๐๐ 3: Understand that using the right N-grams and contextual terms in the document makes a huge difference to the users and SEO itself.
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๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐ ๐ข๐ฏ๐ ๐๐จ๐ง๐ฌ๐ข๐ฌ๐ญ๐๐ง๐ญ ๐๐๐๐ฅ๐๐ซ๐๐ญ๐ข๐จ๐ง๐ฌ ๐๐ง๐ ๐๐จ ๐ง๐จ๐ญ ๐๐ก๐๐ง๐ ๐ ๐จ๐ฉ๐ข๐ง๐ข๐จ๐ง๐ฌ ๐จ๐ซ ๐ฌ๐ญ๐๐ญ๐๐ฆ๐๐ง๐ญ๐ฌ ๐๐ซ๐จ๐ฆ ๐ฐ๐๐๐ฉ๐๐ ๐ ๐ญ๐จ ๐ฐ๐๐๐ฉ๐๐ ๐.
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๐ฌ๐๐๐๐๐๐ 1: Maintain a consistent knowledge base across all content to build trust and credibility.
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๐ฌ๐๐๐๐๐๐ 2: Verify that information presented on different pages of your website aligns and does not contradict itself.
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๐ฌ๐๐๐๐๐๐ 3: Double check the information, statements and opinions presented on the web page and make sure it has no differences to one another.
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๐๐ฌ๐ ๐ ๐๐จ๐ง๐ฌ๐ข๐ฌ๐ญ๐๐ง๐ญ ๐ฌ๐ญ๐ฒ๐ฅ๐ ๐๐๐ซ๐จ๐ฌ๐ฌ ๐๐จ๐๐ฎ๐ฆ๐๐ง๐ญ๐ฌ ๐ญ๐จ ๐ฌ๐ก๐จ๐ฐ ๐ญ๐ก๐ ๐๐ซ๐๐ง๐ ๐ข๐๐๐ง๐ญ๐ข๐ญ๐ฒ.
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๐ฌ๐๐๐๐๐๐ 1: Use the same tone, style, and formatting on all your web pages.
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๐ฌ๐๐๐๐๐๐ 2: Use branded imagery that is consistent on all your pages.
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๐ฌ๐๐๐๐๐๐ 3: Create a guide line and consistently apply the instructions in it to all your pages.
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๐๐ฏ๐จ๐ข๐ ๐๐ง๐ฒ ๐-๐-๐ ๐ง๐๐ ๐๐ญ๐ข๐ฏ๐ข๐ญ๐ฒ ๐๐ง๐ ๐ก๐๐ฏ๐ ๐ง๐๐ฐ๐ฌ ๐๐๐จ๐ฎ๐ญ ๐ญ๐ก๐ ๐๐ซ๐๐ง๐ ๐ฐ๐ข๐ญ๐ก ๐ ๐ฉ๐ก๐ฒ๐ฌ๐ข๐๐๐ฅ ๐๐๐๐ซ๐๐ฌ๐ฌ ๐๐ง๐ ๐๐๐๐ข๐ฅ๐ข๐ญ๐ฒ.
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๐ฌ๐๐๐๐๐๐ 1: Ensure your โAbout Usโ page clearly showcases your expertise, experience, and authority in your industry.
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๐ฌ๐๐๐๐๐๐ 2: Include contact information, a physical address, and customer support options on your website to build trust.
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๐ฌ๐๐๐๐๐๐ 3: Double check for bad reviews or any other type of bad news regarding your company.
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๐๐๐ญ ๐ซ๐๐ฏ๐ข๐๐ฐ๐๐ ๐๐ฒ ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐จ๐ซ๐ฌ ๐จ๐ซ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐๐ง๐ญ๐ก๐ฎ๐ฌ๐ข๐๐ฌ๐ญ๐ฌ.
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๐ฌ๐๐๐๐๐๐ 1: Participate in industry discussions.
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๐ฌ๐๐๐๐๐๐ 2: Ask professionals to check your content and give an opinion on your brand.
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๐ฌ๐๐๐๐๐๐ 3: Create professional connections with enthusiasts from your industry and let them know more about your brand.
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๐๐ง๐๐ซ๐๐๐ฌ๐ ๐ญ๐ก๐ โ๐ซ๐๐ฅ๐๐ญ๐ข๐ฏ๐ ๐ช๐ฎ๐๐ฅ๐ข๐ญ๐ฒ ๐๐ข๐๐๐๐ซ๐๐ง๐๐โ ๐๐๐ญ๐ฐ๐๐๐ง ๐ญ๐ก๐ ๐ฌ๐จ๐ฎ๐ซ๐๐โ๐ฌ ๐๐ฎ๐ซ๐ซ๐๐ง๐ญ ๐๐ง๐ ๐ฉ๐ซ๐๐ฏ๐ข๐จ๐ฎ๐ฌ ๐ฌ๐ญ๐๐ญ๐ ๐ญ๐จ ๐ญ๐ซ๐ข๐ ๐ ๐๐ซ ๐ ๐ซ๐-๐ซ๐๐ง๐ค๐ข๐ง๐ .
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๐ฌ๐๐๐๐๐๐ 1: Improve the quality of your content by adding more data, examples, and insights compared to previous versions.
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๐ฌ๐๐๐๐๐๐ 2: Update (at least 30% of) your website with fresh, relevant content that addresses current trends and user needs.
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๐ฌ๐๐๐๐๐๐ 3: Try to do better compared to all your old content so that the rankings improve over time.
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๐๐ง๐๐ฅ๐ฎ๐๐ ๐ญ๐ก๐ ๐ก๐ข๐ ๐ก๐๐ฌ๐ญ ๐ช๐ฎ๐๐ฅ๐ข๐ญ๐ฒ ๐๐จ๐๐ฎ๐ฆ๐๐ง๐ญ๐ฌ ๐๐ฌ ๐ฅ๐ข๐ง๐ค๐ฌ ๐จ๐ง ๐ญ๐ก๐ ๐ก๐จ๐ฆ๐๐ฉ๐๐ ๐ ๐ฌ๐จ ๐ญ๐ก๐๐ฒ ๐๐ซ๐ ๐ฏ๐ข๐ฌ๐ข๐๐ฅ๐ ๐ญ๐จ ๐๐ซ๐๐ฐ๐ฅ๐๐ซ๐ฌ ๐๐๐ซ๐ฅ๐ข๐๐ซ.
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๐ฌ๐๐๐๐๐๐ 1: Feature your most authoritative and comprehensive content pieces on your homepage.
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๐ฌ๐๐๐๐๐๐ 2: Highlight pages that have received positive feedback, high engagement, or significant backlinks.
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๐ฌ๐๐๐๐๐๐ 3: Place links on the navigation menu and in prominent places around the homepage.
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๐๐๐ฏ๐ ๐ฎ๐ง๐ข๐ช๐ฎ๐ ๐ง-๐ ๐ซ๐๐ฆ๐ฌ ๐๐ง๐ ๐ฉ๐ก๐ซ๐๐ฌ๐ ๐๐จ๐ฆ๐๐ข๐ง๐๐ญ๐ข๐จ๐ง๐ฌ ๐ญ๐จ ๐ฌ๐ก๐จ๐ฐ ๐ญ๐ก๐ ๐จ๐ซ๐ข๐ ๐ข๐ง๐๐ฅ๐ข๐ญ๐ฒ ๐จ๐ ๐ญ๐ก๐ ๐๐จ๐๐ฎ๐ฆ๐๐ง๐ญ.
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๐ฌ๐๐๐๐๐๐ 1: Use a tool to find phrases that do not appear in the other competitorsโ documents.
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๐ฌ๐๐๐๐๐๐ 2: Focus on creating content that reflects your brandโs voice, perspective, and unique insights.
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๐ฌ๐๐๐๐๐๐ 3: Try to create new topics that the other competitors havenโt created before.
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๐๐ง๐๐ฅ๐ฎ๐๐ ๐ฆ๐ฎ๐ฅ๐ญ๐ข๐ฉ๐ฅ๐ ๐๐ฑ๐๐ฆ๐ฉ๐ฅ๐๐ฌ, ๐๐๐ญ๐ ๐ฉ๐จ๐ข๐ง๐ญ๐ฌ, ๐๐๐ญ๐๐ฌ๐๐ญ๐ฌ, ๐๐ง๐ ๐ฉ๐๐ซ๐๐๐ง๐ญ๐๐ ๐๐ฌ ๐๐จ๐ซ ๐๐๐๐ก ๐ข๐ง๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง ๐ฉ๐จ๐ข๐ง๐ญ.
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๐ฌ๐๐๐๐๐๐ 1: Support claims with multiple data points to reinforce the key message.
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๐ฌ๐๐๐๐๐๐ 2: For a statistic, provide as many examples as possible.
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๐ฌ๐๐๐๐๐๐ 3: Improve the number of data points on your content and make it more reliable.
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๐๐ง๐๐ฅ๐ฎ๐๐ ๐ฆ๐จ๐ซ๐ ๐๐ง๐ญ๐ข๐ญ๐ข๐๐ฌ ๐๐ง๐ ๐๐ญ๐ญ๐ซ๐ข๐๐ฎ๐ญ๐ ๐ฏ๐๐ฅ๐ฎ๐๐ฌ, ๐๐ฌ ๐ฅ๐จ๐ง๐ ๐๐ฌ ๐ญ๐ก๐๐ฒ ๐๐ซ๐ ๐ซ๐๐ฅ๐๐ฏ๐๐ง๐ญ ๐ญ๐จ ๐ญ๐ก๐ ๐ฆ๐๐๐ซ๐จ ๐๐จ๐ง๐ญ๐๐ฑ๐ญ.
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๐ฌ๐๐๐๐๐๐ 1: Mention semantically and contextually-related entities for the main topic that you are writing about.
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๐ฌ๐๐๐๐๐๐ 2: Mention the other topics related to what you are talking about.
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๐ฌ๐๐๐๐๐๐ 3: Make the entityโs value and attributes more recognizable on the page.
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๐๐ง๐๐ฅ๐ฎ๐๐ ๐ ๐ฌ๐ข๐ง๐ ๐ฅ๐ ๐ฆ๐๐๐ซ๐จ ๐๐จ๐ง๐ญ๐๐ฑ๐ญ ๐๐จ๐ซ ๐๐ฏ๐๐ซ๐ฒ ๐ฐ๐๐๐ฉ๐๐ ๐.
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๐ฌ๐๐๐๐๐๐ 1: Design each page to be about only 1 main topic.
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๐ฌ๐๐๐๐๐๐ 2: If you need to branch to another similar topic, link that content from Micro Context and write another dedicated page.
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๐ฌ๐๐๐๐๐๐ 3: Focus on the core macro-context and make it easy to identify as soon as a user enters your page.
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๐๐จ๐ฆ๐ฉ๐ฅ๐๐ญ๐ ๐ ๐ฌ๐ข๐ง๐ ๐ฅ๐ ๐ญ๐จ๐ฉ๐ข๐ ๐ฐ๐ข๐ญ๐ก ๐๐ฏ๐๐ซ๐ฒ ๐๐๐ญ๐๐ข๐ฅ, ๐๐ฏ๐๐ง ๐ข๐ ๐ข๐ญ ๐๐จ๐๐ฌ๐งโ๐ญ ๐๐ฉ๐ฉ๐๐๐ซ ๐ข๐ง ๐ญ๐ก๐ ๐ช๐ฎ๐๐ซ๐ข๐๐ฌ ๐๐ง๐ ๐ญ๐ก๐ ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐จ๐ซ ๐๐จ๐๐ฎ๐ฆ๐๐ง๐ญ๐ฌ.
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๐ฌ๐๐๐๐๐๐ 1: Cover topics as comprehensively as possible.
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๐ฌ๐๐๐๐๐๐ 2: Expand your content and do not be afraid to explain everything, even if the competitors arenโt explaining it.
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๐ฌ๐๐๐๐๐๐ 3: Try to add everything that you think is relevant to your users.
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๐๐๐๐จ๐ซ๐ฆ๐๐ญ ๐ญ๐ก๐ ๐๐จ๐๐ฎ๐ฆ๐๐ง๐ญ ๐ข๐ง ๐๐ง ๐ข๐ง๐๐จ๐ ๐ซ๐๐ฉ๐ก๐ข๐, ๐๐ฎ๐๐ข๐จ, ๐จ๐ซ ๐ฏ๐ข๐๐๐จ ๐ญ๐จ ๐๐ซ๐๐๐ญ๐ ๐๐๐ญ๐ญ๐๐ซ ๐ฐ๐๐ ๐ฌ๐ฎ๐ซ๐๐๐๐ ๐๐จ๐ฏ๐๐ซ๐๐ ๐.
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๐ฌ๐๐๐๐๐๐ 1: Use multiple different contents for the same topic and use the power of multimedia.
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๐ฌ๐๐๐๐๐๐ 2: Create original formats to explain things.
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๐ฌ๐๐๐๐๐๐ 3: Make sure your content has an audio version to make it more reachable.
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๐๐ฌ๐ ๐ข๐ง๐ญ๐๐ซ๐ง๐๐ฅ ๐ฅ๐ข๐ง๐ค๐ฌ ๐ญ๐จ ๐๐จ๐ฏ๐๐ซ ๐ญ๐ก๐ ๐ฌ๐๐ฆ๐ ๐ฌ๐๐๐ ๐ช๐ฎ๐๐ซ๐ฒโ๐ฌ ๐ฌ๐ฎ๐๐ช๐ฎ๐๐ซ๐ข๐๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ฏ๐๐ซ๐ข๐๐ญ๐ข๐จ๐ง๐ฌ ๐จ๐ ๐ญ๐ก๐ ๐ฉ๐ก๐ซ๐๐ฌ๐ ๐ญ๐๐ฑ๐จ๐ง๐จ๐ฆ๐ข๐๐ฌ.
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๐ฌ๐๐๐๐๐๐ 1: Use internal links to the related queries, or say similar topics of your main topic to make it more complete..
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๐ฌ๐๐๐๐๐๐ 2: When the topic changes, do not hesitate to link it to another article.
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๐ฌ๐๐๐๐๐๐ 3: Make use of internal links to help crawlers to explore the related pages
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๐๐ฌ๐ ๐๐๐ฐ๐๐ซ ๐ฅ๐ข๐ง๐ค๐ฌ ๐ฉ๐๐ซ ๐๐จ๐๐ฎ๐ฆ๐๐ง๐ญ ๐ฐ๐ก๐ข๐ฅ๐ ๐๐๐๐ข๐ง๐ ๐ฆ๐จ๐ซ๐ ๐ข๐ง๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง.
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๐ฌ๐๐๐๐๐๐ 1: Instead of using lots of links that donโt give that much value, add less links but increase the value and information on the document itself.
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๐ฌ๐๐๐๐๐๐ 2: Make the document more about the content, than the links.
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๐ฌ๐๐๐๐๐๐ 3: Add more information per link to make each one valuable.
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๐๐ฌ๐ ๐ญ๐ก๐ ๐
๐๐ ๐๐ง๐ ๐๐ซ๐ญ๐ข๐๐ฅ๐ ๐ฌ๐ญ๐ซ๐ฎ๐๐ญ๐ฎ๐ซ๐๐ ๐๐๐ญ๐ ๐ญ๐จ ๐๐จ๐ง๐ฌ๐ข๐ฌ๐ญ๐๐ง๐ญ๐ฅ๐ฒ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ ๐ฐ๐ข๐ญ๐ก ๐ญ๐ก๐ ๐ฌ๐๐๐ซ๐๐ก ๐๐ง๐ ๐ข๐ง๐ ๐๐ซ๐จ๐ฆ ๐๐ฏ๐๐ซ๐ฒ ๐ฅ๐๐ฏ๐๐ฅ ๐๐ง๐ ๐๐จ๐ซ ๐๐ฏ๐๐ซ๐ฒ ๐๐๐ญ๐ ๐๐ฑ๐ญ๐ซ๐๐๐ญ๐ข๐จ๐ง ๐๐ฅ๐ ๐จ๐ซ๐ข๐ญ๐ก๐ฆ.
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๐ฌ๐๐๐๐๐๐ 1: For every question that is presented to the users, create a rich snippet to make it more appealing.
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๐ฌ๐๐๐๐๐๐ 2: Use schemas for every article to help the search engine understand your content and the attributes of the page.
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๐ฌ๐๐๐๐๐๐ 3: Add schemas to every FAQ to help the search engine quickly index the context of the page.
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๐๐๐ฏ๐ ๐๐จ๐ง๐๐ซ๐๐ญ๐ ๐๐ฎ๐ญ๐ก๐จ๐ซ๐ฌ๐ก๐ข๐ฉ ๐๐ฎ๐ญ๐ก๐จ๐ซ๐ข๐ญ๐ฒ ๐๐จ๐ซ ๐ฒ๐จ๐ฎ๐ซ ๐จ๐ฐ๐ง ๐ญ๐จ๐ฉ๐ข๐.
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๐ฌ๐๐๐๐๐๐ 1: Display the author bio in the page and write a good resume to create authority.
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๐ฌ๐๐๐๐๐๐ 2: Try to showcase and prove your knowledge in different ways, such as other articles on external sources building off-page author reputation.
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๐ฌ๐๐๐๐๐๐ 3: Showcase the authorโs image to make it more trustworthy.
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๐๐ฏ๐จ๐ข๐ ๐ฉ๐ซ๐จ๐ฆ๐จ๐ญ๐ข๐ง๐ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ ๐ฐ๐ก๐ข๐ฅ๐ ๐ ๐ข๐ฏ๐ข๐ง๐ ๐ข๐ง๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง ๐๐๐จ๐ฎ๐ญ ๐ก๐๐๐ฅ๐ญ๐ก.
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๐ฌ๐๐๐๐๐๐ 1: Do not talk about products when explaining something with a health context.
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๐ฌ๐๐๐๐๐๐ 2: When writing about medicine, do not make it obvious that it is a sales pitch.
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๐ฌ๐๐๐๐๐๐ 3: Explain and add useful information regarding health, without forcing the user to buy a product.
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๐๐ฌ๐ ๐๐ซ๐๐ง๐๐๐ ๐๐๐๐ฌ ๐๐ฒ ๐๐ข๐๐๐๐ซ๐๐ง๐ญ๐ข๐๐ญ๐ข๐ง๐ ๐ญ๐ก๐๐ฆ ๐๐ซ๐จ๐ฆ ๐ญ๐ก๐ ๐ฆ๐๐ข๐ง ๐๐จ๐ง๐ญ๐๐ฑ๐ญ ๐๐ง๐ ๐ฌ๐ญ๐ซ๐ฎ๐๐ญ๐ฎ๐ซ๐ ๐จ๐ ๐ญ๐ก๐ ๐๐จ๐๐ฎ๐ฆ๐๐ง๐ญ.
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๐ฌ๐๐๐๐๐๐ 1: When the user is reading the document make it clear what parts are sales and what parts are just useful information.
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๐ฌ๐๐๐๐๐๐ 2: Differentiate the CTAs from the rest of the content.
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๐ฌ๐๐๐๐๐๐ 3: Create custom branded CTAs.
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๐๐๐๐ซ๐๐ฌ๐ก ๐๐ญ ๐ฅ๐๐๐ฌ๐ญ ๐๐% ๐จ๐ ๐ญ๐ก๐ ๐ฌ๐จ๐ฎ๐ซ๐๐ ๐๐ฒ ๐ข๐ง๐๐ซ๐๐๐ฌ๐ข๐ง๐ ๐ญ๐ก๐ ๐ซ๐๐ฅ๐๐ญ๐ข๐ฏ๐ ๐๐ข๐๐๐๐ซ๐๐ง๐๐.
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๐ฌ๐๐๐๐๐๐ 1: Update data that is older than 2 years, and make it fresh again.
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๐ฌ๐๐๐๐๐๐ 2: Add content or sections that didnโt exist before.
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๐ฌ๐๐๐๐๐๐ 3: Change the overall view to make the page more updated.
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If youโre serious about competing with big players, this is your ๐ณ๐ฐ๐ข๐ฅ๐ฎ๐ข๐ฑ
35 powerful takeaways from Koray Tuฤberk Gรผbรผrโs case study:

(Published on the Oncrawl website)

Koray ๐ฐ๐ถ๐ต๐ณ๐ข๐ฏ๐ฌ๐ฆ๐ฅ major health authority websites like:
โ Healthline
โ WebMD
โ MayoClinic
..... with ๐ท๐๐๐ ๐ฎ๐ณ ๐ฎ๐ฟ๐๐ถ๐ฐ๐น๐ฒ๐, using his ๐๐ญ๐จ๐ฐ๐ณ๐ช๐ต๐ฉ๐ฎ๐ช๐ค ๐๐ถ๐ต๐ฉ๐ฐ๐ณ๐ด๐ฉ๐ช๐ฑ ๐๐ถ๐ญ๐ฆ๐ด of Semantic Content Writing.








๐๐ก๐๐๐ค ๐ญ๐ก๐ ๐๐จ๐ฆ๐ฆ๐๐ง๐ญ ๐ฌ๐๐๐ญ๐ข๐จ๐ง for the link of my explanation of the whole case study.

What is your ๐๐๐ซ๐ค๐ง๐๐ฉ๐ ๐ฉ๐๐ฅ among these 35 tips from Koray?
๐'๐บ ๐ถ๐ป๐๐ฝ๐ถ๐ฟ๐ฒ๐ฑ ๐บ๐ผ๐๐ by the 21st & 35th tips.
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How to Exceed Quality Thresholds?
To exceed quality thresholds, following are the 35 tips from Koray Tuฤberk Gรผbรผr (simplified and enhanced with 3 examples for each:

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H2: What is Affiliate Marketing?


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If youโre serious about competing with big players, this is your ๐ณ๐ฐ๐ข๐ฅ๐ฎ๐ข๐ฑ