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Sheriff
Administrator
Founding Member





Several years ago, I went into a mental health clinic as I needed to get updated proof of a diagnosis.
As I'm filling out their questionnaire, I noticed there was a section filled with questions pertaining to "magical thinking" as they call it.
These questions usually all ask, "Do you believe in the existence of magic?" or "Do you believe divine beings have contacted you?" Believe it or not, there are times I've received these questionnaires and noticed that specifically exempt religious experiences, but I digress.
Anyway, so on this particular questionnaire, I saw a question that stood out to me: "Do you believe your smart devices listen to what you're saying?" I was baffled, because Alexa and other devices have been out for years; voice-based behavioural targeting was already known in the industry.
I asked the clinician what they meant by this, and she outright said, "You know, do you believe that your phone listens to what you say to serve you ads tailored specifically based on what you say?" I was trying to work out if this was a trick question, but there it was in the middle of the other magical thinking questions. I just selected "no", but I was in disbelief that this was actually a question.
I went back home and found out that sure enough, other mental health offices and clinics had the same question. I even came across it again a few years later.
So, there you have it! If you believe in voice-based behavioural targeting, you believe in... magic!
As I'm filling out their questionnaire, I noticed there was a section filled with questions pertaining to "magical thinking" as they call it.
These questions usually all ask, "Do you believe in the existence of magic?" or "Do you believe divine beings have contacted you?" Believe it or not, there are times I've received these questionnaires and noticed that specifically exempt religious experiences, but I digress.
Anyway, so on this particular questionnaire, I saw a question that stood out to me: "Do you believe your smart devices listen to what you're saying?" I was baffled, because Alexa and other devices have been out for years; voice-based behavioural targeting was already known in the industry.
I asked the clinician what they meant by this, and she outright said, "You know, do you believe that your phone listens to what you say to serve you ads tailored specifically based on what you say?" I was trying to work out if this was a trick question, but there it was in the middle of the other magical thinking questions. I just selected "no", but I was in disbelief that this was actually a question.
I went back home and found out that sure enough, other mental health offices and clinics had the same question. I even came across it again a few years later.
So, there you have it! If you believe in voice-based behavioural targeting, you believe in... magic!
