Fucking lazy Marketing: Don't Do It

[Champagne]

@MisterF what's the correct way of doing it?

Email marketing is an art in itself. You need to have a very good copy in order to even get some form of response or openings in when you are doing cold email. A good approach to cold email marketing would be to learn something about the business you wanna email. Personalization is key—mention a recent achievement, product launch, or something specific about their business that shows you’ve done your homework. This builds trust and helps you stand out from the flood of generic emails they probably receive daily.

Your subject line should be short, intriguing, and relevant. Think of it as your first impression. Once they open the email, make sure the first few lines immediately capture attention and clearly state how you can provide value. Keep your message concise, easy to skim, and end with a strong call to action that feels natural and not pushy. In today's digital marketing, everyone can spot a ChatGPT-generated email from a mile away.

Cold email marketing isn’t about blasting hundreds of people. It's about building genuine connections, one email at a time.