MisterF
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Listicles heavily influence brand mentions in ChatGPT for commercial queries, making them a top priority in GEO (Generative Engine Optimization).
Appearing in AI-generated lists like “best bookmark managers” directly impacts revenue; absence means zero opportunity.
Strategy focuses on identifying and targeting listicles where your brand isn't mentioned through outreach or guest posts.
Three listicle tactics: create your own, get featured on existing ones, or pitch updates/guest posts to existing sites.
Start by optimizing your existing product page with a singular keyword version, not a listicle format.
Poor relevance scores and low word count weaken a page’s chances to rank or be cited by AI.
Improve relevance by rewriting content using AI tools like Claude to match key topical coverage.
Create your own listicles using deep research with tools like Gemini, ChatGPT, or Perplexity to save time and improve quality.
Don't publish raw AI-generated research; refine it with a second AI like Claude for readable and relevant output.
Relevance is the most critical factor for both SEO and AI citations—consistently prioritize it.
You can control relevance by optimizing product pages and hosting listicles on your own domain.
ChatGPT doesn’t currently exclude self-serving (first-party) citations, so brand-hosted content still holds weight.
Use ChatGPT’s new Agent to automate listicle discovery based on where your brand is missing.
Focus on getting listed in sources easily crawlable by AI—those are more likely to influence LLM responses.
Run discovered URLs through Ahrefs or Semrush batch analysis to identify high-authority prospects.
Priority should be given to websites in the top 1 million domains, which are more likely to be in AI training whitelists.
Sites with many AI citations across LLMs have a stronger influence; prioritize outreach to these domains.
ChatGPT doesn’t distinguish between organic and sponsored mentions—paid posts work equally well.
Use the Agent to find editor contact info for outreach; though slow, it achieves high accuracy and saves manual work.
Contact emails found by the Agent were validated and confirmed to be real and usable.
AI tools can automate time-consuming outreach tasks, speeding up brand visibility efforts.
The new goal isn’t just link building—it’s getting brand mentions in influential content that shapes AI responses.
Listicles remain a key element for influencing ChatGPT outputs, making them high-value SEO targets.
Leverage AI not just as a target but as a tool—use it to find and act on strategic SEO opportunities.
A free GEO checklist is available to help brands begin influencing LLM-generated responses effectively.
LLMs are adaptable; with strategic action, their outputs can be shaped over time.
SEO is shifting from ranking blue links to optimizing AI-generated answers for visibility.
Nathan Gotch has a checksheet here. Make a copy.
docs.google.com



























Nathan Gotch has a checksheet here. Make a copy.