GEO (Generative Engine Optimization)

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Enjoy.


📋 Listicles heavily influence brand mentions in ChatGPT for commercial queries, making them a top priority in GEO (Generative Engine Optimization).
💸 Appearing in AI-generated lists like “best bookmark managers” directly impacts revenue; absence means zero opportunity.
🔍 Strategy focuses on identifying and targeting listicles where your brand isn't mentioned through outreach or guest posts.
📝 Three listicle tactics: create your own, get featured on existing ones, or pitch updates/guest posts to existing sites.
🛠️ Start by optimizing your existing product page with a singular keyword version, not a listicle format.
📉 Poor relevance scores and low word count weaken a page’s chances to rank or be cited by AI.
✍️ Improve relevance by rewriting content using AI tools like Claude to match key topical coverage.
🔎 Create your own listicles using deep research with tools like Gemini, ChatGPT, or Perplexity to save time and improve quality.
📚 Don't publish raw AI-generated research; refine it with a second AI like Claude for readable and relevant output.
🧭 Relevance is the most critical factor for both SEO and AI citations—consistently prioritize it.
🌐 You can control relevance by optimizing product pages and hosting listicles on your own domain.
🏷️ ChatGPT doesn’t currently exclude self-serving (first-party) citations, so brand-hosted content still holds weight.
🔗 Use ChatGPT’s new Agent to automate listicle discovery based on where your brand is missing.
🎯 Focus on getting listed in sources easily crawlable by AI—those are more likely to influence LLM responses.
📊 Run discovered URLs through Ahrefs or Semrush batch analysis to identify high-authority prospects.
🥇 Priority should be given to websites in the top 1 million domains, which are more likely to be in AI training whitelists.
📈 Sites with many AI citations across LLMs have a stronger influence; prioritize outreach to these domains.
💰 ChatGPT doesn’t distinguish between organic and sponsored mentions—paid posts work equally well.
📬 Use the Agent to find editor contact info for outreach; though slow, it achieves high accuracy and saves manual work.
✅ Contact emails found by the Agent were validated and confirmed to be real and usable.
⚙️ AI tools can automate time-consuming outreach tasks, speeding up brand visibility efforts.
🎯 The new goal isn’t just link building—it’s getting brand mentions in influential content that shapes AI responses.
🧩 Listicles remain a key element for influencing ChatGPT outputs, making them high-value SEO targets.
🚀 Leverage AI not just as a target but as a tool—use it to find and act on strategic SEO opportunities.
📄 A free GEO checklist is available to help brands begin influencing LLM-generated responses effectively.
🧠 LLMs are adaptable; with strategic action, their outputs can be shaped over time.
🔄 SEO is shifting from ranking blue links to optimizing AI-generated answers for visibility.



Nathan Gotch has a checksheet here. Make a copy.

 
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