SEO Guy here again with another guide!
If you’ve been messing around with Meta ads for any amount of time, then you already know the struggle..... getting your CPC low enough to actually see profit without pulling your hair out. It’s a battle but don’t worry. I’ve got a few simple strategies here that’ll help you get that CPC as low as possible.
Advice #1 - Use GIFs in your ads.
Yeah, that’s the “big secret.” Might sound way too basic, but trust me it's how I've been keeping my CPC low AF.
If you have trouble finding gifs to use then just search on giphy or tenor as they tend to have a lot of gifs.
Just keep in mind that tenor isn't all that good when it comes to downloading gifs or maybe I'm just doing something wrong there.
Really bros Giphy’s the go-to for most people because it’s fast, has a massive collection, and works well.
Advice #2 - Set up the ad right
Setting the ad right is key to EVERYTHING!
Too many people think this is a set and forget thing. Well it's not and you want to keep adjusting things even after the ad goes live.
Keep testing. Set up custom audiences and hit them again. Retarget with something like CPA or email submit offers (these work great in entertainment niches), or if you’re running a store, well… you know what to do.
That's all for today. I'll come back and try to get some more guides up when I can.
If you’ve been messing around with Meta ads for any amount of time, then you already know the struggle..... getting your CPC low enough to actually see profit without pulling your hair out. It’s a battle but don’t worry. I’ve got a few simple strategies here that’ll help you get that CPC as low as possible.
Advice #1 - Use GIFs in your ads.
Yeah, that’s the “big secret.” Might sound way too basic, but trust me it's how I've been keeping my CPC low AF.
If you have trouble finding gifs to use then just search on giphy or tenor as they tend to have a lot of gifs.
Just keep in mind that tenor isn't all that good when it comes to downloading gifs or maybe I'm just doing something wrong there.
Really bros Giphy’s the go-to for most people because it’s fast, has a massive collection, and works well.
Advice #2 - Set up the ad right
Setting the ad right is key to EVERYTHING!
- Objective: Traffic
- Budget: Start with $5–10/day. CPC tends to drop after day 2 or 3.
- Placement: Facebook News Feed only—Instagram’s just too pricey right now and you don't want to be spending too much more than you have to.
- Device: Mobile only. Remember that alot of FB users love using the app. I mean who uses desktop FB these days am I right?
Too many people think this is a set and forget thing. Well it's not and you want to keep adjusting things even after the ad goes live.
Keep testing. Set up custom audiences and hit them again. Retarget with something like CPA or email submit offers (these work great in entertainment niches), or if you’re running a store, well… you know what to do.
That's all for today. I'll come back and try to get some more guides up when I can.
