Google Fixes AI Mode Traffic Attribution Bug
Google AI Mode traffic bug fixed after organic search was mislabeled as direct traffic in Analytics.
www.searchenginejournal.com
I'm not sure if the other place ever covered adding in AI event tracking into Analytics, as it's surprising how many people I talk to have not done it. I followed a guide on Reddit a while ago, which went something like (I think it's maybe changed a little since then but I'm not so sure)
Tracking AI Engine Traffic In GA4: What We Are Testing
Of course, we are still working on getting keyword ranking tracking for AI engines like Google AI Overviews, ChatGPT, Perplexity, CoPilot, etc, but in the meantime, we identified a way to at least be able to track if a user clicks into the site from these engines and thought we'd share (of course, this will only track people clicking into the site for more information, which 0 click results will make difficult, but hey, we have something to monitor).
1) Edit your main traffic acquisition report by clicking the 'pen' at the top right.
2) Update your dimensions and metrics as you see fit (we like to look at things with the default as landing page).
3) Then, add a filter for 'session source'.
4) From here, use the filter option of 'matches regex' and input this into the field:
(?i)(.*gpt.*|.*chatgpt.*|.*openai.*|.*neeva.*|.*writesonic.*|.*nimble.*|.*outrider.*|.*perplexity.*|.*google.*bard.*|.*bard.*|.*edgeservices.*|.*gemini.*google.*)
Source:
Code:
https://www.reddit.com/r/GenEngineOptimization/comments/1duncjz/tracking_ai_engine_traffic_in_ga4_what_we_are/