White Hat SEO Google's core update just handed out some painful losses to certain websites.

[zakhej]

Google's core update just handed out some painful losses to certain websites.
Small publishers are scrambling while forums that used to rank well are watching their traffic disappear overnight.
This month's news roundup packs several stories, like:

A site that was making $300K from ONE Reddit post... until a mod deleted it without warning

The truth about AI traffic revealed in data from 30,000 websites (and which sites get the most referrals)

The hidden pattern in all 5 biggest losing sites from the core update (you might have this on your site too)
...and much more critical updates you can't ignore.

Diggity Marketing SEO News Roundup—April 2025

Catch up on the latest SEO, AI, and Google Ads news for April 2025. You’ll learn about the latest SEO updates, Google lawsuits, ad rule changes, and so much more.

diggitymarketing.com

 

[Dopious]

I love core updates, mo money for SEO`s from clients.

 

[t2van]

interesting in the article Bluetti got a hit, I rather like that site in fact I bought two solar generators from there during the easter sale!

Wonder what they had going on underthe hood, although with all the competition around that stuff now wouldn't suprise if someone internally took a gamble for quick wins to help meet sales targets...

 

[Crazy Lucifer]

Nothing new. No point in fighting this battle. They are going to keep hammering publishers non-stop.

 

[MisterF]

It's sometimes more than just the updates that hurts sites.

I have a client who last month decided to revamp their site, brought in a freelancer to migrate and improve everything. Fast forward 4 weeks and their site is nowhere to be seen.
Guy comes crying to me, I check his site through Screaming Frog etc, he now has zero onpage visible, no focus keywords, no metas, no image alts, no sitemap, even robots txt is blocked. Plus is site is no longer mobile responsive, it's loading in around 8.6 seconds.