If your SEO isn’t making money, it’s broken. Traffic, impressions, and dwell time might look good on paper, but they mean nothing without results that grow your bottom line. Too often, marketers waste time chasing vanity metrics instead of targeting keywords that drive revenue.
For keyword research to be successful, it must accomplish a few things:
Source of information : Moz
For keyword research to be successful, it must accomplish a few things:
- Target topics that are relevant to your business
- Creates a pathway for sustainable, profitable growth
- Captures intent across all stages of the user journey
- Identify competitor gaps and opportunities you can leverage
- High-volume keywords don’t always translate into revenue
- Step 1: Choose a seed keyword
- Step 2: Expand your keyword list
- Step 3: Cluster by search intent
- Step 4: Prioritize your keyword list for execution
- Step 5: Monitor & optimize based on data
- Conclusion: You can drive more business revenue with money keywords
Source of information : Moz