🎩Black Hat SEO Is this the end of using Reddit for parasite SEO?

[UnusualSubstance]

Well it's been fun folks but it looks like Reddit may be ending their partnership with Google soon.

"The two companies struck a deal in 2024 to allow the search giant to train its AI models on Reddit’s content. But as Google’s AI summaries reduced traffic to websites from the search results page, Reddit is reconsidering the benefits of the deal, according to the Journal, citing people familiar with the matter.

According to the report, the $60 million-a-year deal is ending soon, and the companies are in talks about potentially renewing the partnership."

Source: https://www.cnbc.com/2026/07/22/reddit-stock-google-ai-content-deal.html

Thoughts?

 

[Smug Prince]

Yep they had that whole Forums category on Google pretty much just for Reddit, but with AI results taking away their traffic, what good is it?

Reddit will still be a good parasite for years to come it just won’t have the extra benefits it did have.

 

[RiskyStuff]

Hopefully OfficeOutlaw will replace Reddit under black hat keywords.

 

[Champagne]

If Google is using Reddit's content to answer questions directly in Search while sending fewer people to Reddit, the deal starts looking a lot less attractive. It'll be interesting to see if they can negotiate better terms or decide to walk away entirely.