Your Website on a Diet: Why 14KB is the New Magic Number for Marketers

[Dopious]

Note: Summarized by AI to give you a more pleasant time reading it than reading my Swenglish.

Ever wish your landing page would just snap and appear the second someone clicks the link? This article argues that it's not a dream—it's a choice.

The author makes a bold claim: your website should be **under 14 kilobytes**.

Why that magic number? Because that's the maximum amount of data that can be delivered in the very first "hello" between a server and a browser. If your entire site fits into that first handshake, it loads *instantly*. No spinners, no waiting, just pure, unadulterated speed.

Here's the marketing takeaway:

• The Ultimate User Experience: In a world of slow, clunky sites, being the fastest is a massive competitive advantage. Instant load times mean near-zero bounce rates from impatience.
• A "Digital Diet": To get this small, you have to ditch the baggage. That means no heavy frameworks, no giant analytics scripts, no pop-up managers, and no clunky CSS libraries. It forces you to focus on one thing: delivering your core message as efficiently as possible.
• Be Memorable: A site that loads in the blink of an eye is not just fast, it's remarkable. Users will remember the experience.

The article is basically a call to arms against the "web bloat" that we've all come to accept. It's a radical idea that challenges us to ask: how much of the stuff on our site is truly necessary for converting a customer?

Source: https://endtimes.dev/why-your-website-should-be-under-14kb-in-size/

So, anyone up for the challenge in WordPress?

 

[roydan]

I used to work a lot in the freemium software niche, back around the Babylon fiasco era.

Even then with LPs with one single button it was nearly impossible to go below 50/70kb.

I can't imagine a functioning form under 14kb.. Is this even possible? Looks and CMS aside.. is it possible to have an under 14kb lander with proper tracking and a working form?

 

[Venusaur]

Just checked, my simplest website has 466kb, I'm still obese for these standards

 

[t2van]

I used to work a lot in the freemium software niche, back around the Babylon fiasco era.

Even then with LPs with one single button it was nearly impossible to go below 50/70kb.

I can't imagine a functioning form under 14kb.. Is this even possible? Looks and CMS aside.. is it possible to have an under 14kb lander with proper tracking and a working form?

Just checked, my simplest website has 466kb, I'm still obese for these standards

Our home landing page comes in at 226.8kb (I THINK) thats an ecom site with a ton of images on the home.

Got a load of caching set up as well as a decent server.

14kb is insane.

Although if you was to do the first to bite render and dump in the text first I could see that landing in most of the site just browser rendering later would piss some people off, not sure if it's even a problem in 1st world countries now anyway tbh