and 700,000 people said yes.
Yup.
Not an ad. Not a funnel.
Just a Strava challenge that said:
“Move 200 minutes, and we’ll give you $60.”
Simple.
And deadly effective.
Le Col ran the challenge.
Cost to run it on Strava? Around $30K.
Reward? $60 credit (with $125 minimum spend).
What happened?
→ 709,485 users opted in
→ The challenge showed up on each user’s Strava feed
→ That visibility triggered a snowball of free impressions
→ Thousands landed in the store
→ And unlike ad clicks, these people earned their reward
Now imagine this happening for your brand.
But instead of running an ad that interrupts people…
You incentivize movement they already want to do.
That’s what Strava Sponsored Challenges do.
It’s fitness affiliate + UGC + loyalty + brand campaign all rolled into one.
The Feed, Kodiak Cakes, BetterHelp, they’re all in.
Offering discounts, trials, and credits in exchange for sweat.
And Strava makes it plug-and-play:
→ You define the activity
→ You choose the reward
→ They handle the challenge logistics and in-app visibility
→ You get data, traffic, and a brand moment most companies would kill for
No pixel dance.
No content hamster wheel.
Just a performance-based billboard inside a 50M-user fitness app.
Still dumping $30K into paid ads and praying for CTR?
You could be bribing joggers instead.
Case Study here ---------------> https://partners.strava.com/case-studies/le-col?
Yup.
Not an ad. Not a funnel.
Just a Strava challenge that said:
“Move 200 minutes, and we’ll give you $60.”
Simple.
And deadly effective.
Le Col ran the challenge.
Cost to run it on Strava? Around $30K.
Reward? $60 credit (with $125 minimum spend).
What happened?
→ 709,485 users opted in
→ The challenge showed up on each user’s Strava feed
→ That visibility triggered a snowball of free impressions
→ Thousands landed in the store
→ And unlike ad clicks, these people earned their reward
Now imagine this happening for your brand.
But instead of running an ad that interrupts people…
You incentivize movement they already want to do.
That’s what Strava Sponsored Challenges do.
It’s fitness affiliate + UGC + loyalty + brand campaign all rolled into one.
The Feed, Kodiak Cakes, BetterHelp, they’re all in.
Offering discounts, trials, and credits in exchange for sweat.
And Strava makes it plug-and-play:
→ You define the activity
→ You choose the reward
→ They handle the challenge logistics and in-app visibility
→ You get data, traffic, and a brand moment most companies would kill for
No pixel dance.
No content hamster wheel.
Just a performance-based billboard inside a 50M-user fitness app.
Still dumping $30K into paid ads and praying for CTR?
You could be bribing joggers instead.
Case Study here ---------------> https://partners.strava.com/case-studies/le-col?
