For those of you who focus on AI Searxh Answers on search engine, Microsoft put out a guide for how to appear in them for their own search engine.
about.ads.microsoft.com
It’s a little long so I won’t copy paste the whole thing but it gives some good info like how putting decorative symbols in your content reduces AI search visibility.
Optimizing Your Content for Inclusion in AI Search Answers
Whether you call it GEO, AIO, or SEO, one thing hasn’t changed: visibility is everything. Learn what makes content stand out in AI Search.
It’s a little long so I won’t copy paste the whole thing but it gives some good info like how putting decorative symbols in your content reduces AI search visibility.
