Dopious
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Seems like they are spreading their business risks and gets a lot of client leads at the same time.
They're desperate! People are too lazy to open their software these days!
That's a pretty radical move, but I think they must be well aware that a considerable chunk of their customers base are jack of all trade marketer types. And they own Magento. It would be an interesting move if they converged all these IM tools - CC, Magento, CC in to one unified platform.
Id not class Magento as a IM tool...
Merging all that stuff IMO would be a mistake.
See it as a slow business model shift, tracking tools, social auto posting, etc they starting to move away from the core "design" side of the brand SLOWly...
Sure I can see why you think that as per definition. The way I see it, your eCommerce platform is the 'mothership' of all your IM efforts though... if you're not tuning site to deal with any effort of your campaigns then what's the point in them? They are like counterparts hence why I just look at them in the same light.
I don' think Adobe Commerce have been quite able to keep up with their big enterprise competitors - SAP, Saleforce, Analytics 360. Magento as a stand alone ecommerce Platform hasn't been doing well either agaisnt Shopify and WooCommerce. Neither has Creative Cloud as of late in the Age of AI.
But they still have the infrastructure to taper a lighter, cheaper data-driven offering as an all-in-one Shopify alternative (who more or less have a monopoly right now especially for small and medium size eCommerce for anyone that doesn't want to deal with WP).
It seems they are heading that way to me considering the above but a I see a powerful SEO suite they just bought for $2 billion will bring everything together here quite seamlessly for the digital wizard, eCommerce manager, CMO or whatever you prefer to call the guy or girl responsible for getting the job done.
I think that's the plan personally. Only time will tell though.
I am curious to know why you think a unified platform is a bad idea though?
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Look at creative suit.
It's inflated prices for bundled crap no one wants.
Magento ha never been an entry level system. Comparing it to woo commerce is like a Toyota aygo vs a AMG line Mercedes...
It brings in higher end clients and users. Yeah you got shopify enterprise but plenty switch out from that to Magento and back and visa versa.
Id not day any commerce is a social media? It's totally different.
So are all websites that have a social presence a social media tool or service? Is a design agency that does physical pull up banners a social media tool?
Theres a difference the social stuff is just a tool to market on.
My shop isn't the market. It's the provider.
Unless I just don't understand at all. I'll re read after edible kicks in
I have a particular philosophy to all this but fair enough way of looking at it too.
Imho Magento partially failed because of their disgusting approach to their open source platform such as the bugs which 'only their in-house magento engineers' could fix for thousands, even tens of thousands or when people were forced to upgrade to the new version, how many people got f'd because it was nigh impossible to deploy it properly without crippling their configurations. I know someone that ran to Shopify just to shelter from it all. The markets might just force them to change their attitude here. 2 Billion is a lot to continue selling a standalone product while watching their cash cows sink.
Unless I just don't understand at all. I'll re read after edible kicks in
Looking forward to any further insight
Damn I miss my brownies. Might have to whip up some cannabutter sometime myself.
