♕White Hat SEO Content Refresh & Internal Linking using AI [Guide]

[t2van]

Something we been playing with for the past few months which has turned out to have some good results.

We started off by editing content based on clicks to create and find new internal linking opportunities however some tweaks and changes where also experimented with the content by trying to find and improve anything that felt weak in terms of performance compared to other pages.

There's tons of similar things to this around this is just how we went about it.

Best of luck

Content Refresh

Head into search console find top pages:

Performance > Pages > 3 months

This will list all your top performing pages. I don't tend to mess with anything over a certain click level but pages sub 1000 clicks we have seen a bit of a boost altering pages.

Click on the page you wish to adjust or give a bit of a refresh to.

This loads up all the keywords it currently ranks for, export all ranked keywords into a csv. When uploading I prefer to upload the Queries.csv from the downloaded folder.

Using your chosen AI. Give it the page URL (or upload a text document with the content) and then upload the CSV for all the keywords you are currently getting click on and use a prompt similar to this:

Read the attached article and included CSV export of all keywords from Google Search Console.

All the keywords provided are what the page ranks for now. Analyse the current keywords against the existing article in it's current form, identity clusters, topics and with meaning full impressions that are not well covered within the article.

Also use the article as a reference for your own research to discover potentially missed topics and clusters that could be included to help expand the article and suggest new headings (h2s) and sections to add so that the article can rank for more keywords focused around this content and improve those it's only partially matching.

It will go off and do it's own thing depending on the AI you chosen to work with for us Claude takes a bit of time thinking about the entire thing, it should give you a nice total break down of the pages, little problems it's spotted, how you rank and what impressions you are getting.

Take one of it's recommended H2 section and then along with the following:

Using this "new H2 heading you have chosen from the list" write a H2 and paragraph or two, including bullet points where relevant.

It's important to match the articles writing tone, style and voice once completed also suggested where in the article this section should be included and where.

I don't personally recommend going off and just copy and pasting what the AI has created. I would read it over and alter it as needed to make any changes to match your writing style. AI has a bit of a tendency to expand on a point a little bit too much if you think you can explain the same thing it's created in 2 lines instead of 287 paragraphs then by all means do it!


You can repeat this as many times as you like to expand the article and improve on it to start finding new chances and opportunities to rank for new keywords and build up the pages clicks and impressions.



While your here editing the pages you might as well focus on some in-house internal linking.


Internal linking

Any pages that are generating a targeted click for example say 1000+ clicks you can use these to pass over some link juice internally to any pages that maybe lacking and also help build up topical authority on specific subjects and the niche as a whole.

While you can do this to pass on link juice to any old page I prefer to keep all of my references relevant to the page so If I'm talking about dog leads I won't try and pass a link over to cat collars.

Keeping with the current article id like to insert a back link to this page: URL please suggest where in the article this back link should go, the link alt title, the linking text.

Create a short concise paragraph for this links reference. Keep the current writing tone, style and voice as per the original article.

Again just remember to edit as needed.

Upload the page, resubmit to search console for crawling (if you don't want to wait) and then review the page over the next 7 days+ and see if you have any performance increase. Give the page a shout out on social media, include in email lists whatever it is you do to shout out about some new content and get some extra eyes on the new refreshed page.

Personally I don't like to mess around with too many pages at once, I don't go altering pages that are ranking for the top spot either - if it's not broke don't fix it. I just like to target pages that need a bit of a boost and needs some in-house cleaning and refreshing to get the most from that article.

 

[SEOfirestarter]

I don’t alter too many pages at once these days. I had a bad habit of doing this years ago and altering pages that were ranking decently only to sometimes see my rankings drop for that page after.

Like you said if it’s not broke then don’t fix it.

 

[chaktty]

I doubt this would help improve ranking, it will rather distort it.

 

[t2van]

I don’t alter too many pages at once these days. I had a bad habit of doing this years ago and altering pages that were ranking decently only to sometimes see my rankings drop for that page after.

Like you said if it’s not broke then don’t fix it.

I doubt this would help improve ranking, it will rather distort it.

This isn't about going after your top pages and trying to squeeze every last bit of juice out of them.

It's looking at your weaker pages and seeing how you can strengthen them.

So for me any pages sub 1000 clicks is considered "poor" so we look to improve on it. If your site on average is getting less clicks per pages id alter things with 500, 250, 100 or less it's just down to your own site how and it reacts.

It's also about finding some missed opportunities and strengthening the post in question.

This kind of thing has gone on for decades. It works.


The same as passing on a link if your article / page / post is talking about a product or another page on the site there's no harm in adding a tip box with the url to a similar article or placing a link on a product you mentioned to help improve the ranking of page or product in question.

That's exactly what internal linking is about and for.


I agree not to edit 100s of pages at once.


Anyone getting a negative impact after altering the page is doing something wrong. This tends to happen when you water down the original topic.

IF the page or article is talking about grinding coffee beans and then you add in full 1000 words about selecting the right coffee bean then yeah your going to see negative impact. That's not what I'm suggesting or outlined you should do...