I'm not even sure if the title comes close to what we have been running experiments with, but I think it fits for us.
I've never been a fan of doing SEO research the traditional way I like to get a little more creative with it and think how our customers use the internet, how I browse daily or if my granny were alive what she would be typing.
This may be nothing new (but personally I've never seen anyone talk about it), but I stumbled onto it while trying to remember something I saw on TV and wanted to get the product, so I started to search a range of things online to try and find it I would type things along the lines of:
TV personality shows X on Y tv show
TV show how to do topic
It would take a little bit of doing, but eventually I would find what I was after, and noticed search results were either topical to the TV Personality or the TV Show. Google still if you ask me can't find what you serched for it starts to dump in a pile of random crap into the results and this got me thinking...
I can't be the only person searching for this kind of information.
So that set me down a path of content creation, which got me some long-form content and some rather interesting spikes in traffic, which interestingly was very specific and targeted.
What I came up with was the following:
TV Show Hook
Blog Response
CTA
A rough example would be:
TV Show Hook:
On Top Gear, the team modded a base model Toyota GR86 into a track-day beast.
Blog Title (SEO-Driven):
Top Gear Toyota GR86 Mod Guide: How to Upgrade Yours for Track Days
CTA:
GR8 Mod Kit
Lowering springs, performance brake pads, and racing pedal covers—track-day ready, no trailer needed.
I know this is TV based and might seem obvious but I've found there is almost limited to no content that comes up that fits into these kind of topic creations and takes advantage of a strange search intent when the user cant recal something they might have seen. I'm guily of all of it all the time and I'm sure many of you have done similar searches previously. Adding a CTA or a link back to products, affiliate helps as what I've personally found is someone who is going to search for these kind things is often qualified, as they want that product mentioned..
The same thing works when you focus on say IG or social posts and then duplicating that same format out as searching on facebook is a total pain in the back side.
An obvious twist on this would be to alter or swap out the blog totally and replace that with Tiktok reel that follows on trends. But I've not gotten that far with it yet, the main appeal of doing this as we could use stock video and text overlays for example and batch produce a higher number.
Id note as well to say if your niche is seasonal, this works VERY well.
I've never been a fan of doing SEO research the traditional way I like to get a little more creative with it and think how our customers use the internet, how I browse daily or if my granny were alive what she would be typing.
This may be nothing new (but personally I've never seen anyone talk about it), but I stumbled onto it while trying to remember something I saw on TV and wanted to get the product, so I started to search a range of things online to try and find it I would type things along the lines of:
TV personality shows X on Y tv show
TV show how to do topic
It would take a little bit of doing, but eventually I would find what I was after, and noticed search results were either topical to the TV Personality or the TV Show. Google still if you ask me can't find what you serched for it starts to dump in a pile of random crap into the results and this got me thinking...
I can't be the only person searching for this kind of information.
So that set me down a path of content creation, which got me some long-form content and some rather interesting spikes in traffic, which interestingly was very specific and targeted.
What I came up with was the following:
TV Show Hook
Blog Response
CTA
A rough example would be:
TV Show Hook:
On Top Gear, the team modded a base model Toyota GR86 into a track-day beast.
Blog Title (SEO-Driven):
Top Gear Toyota GR86 Mod Guide: How to Upgrade Yours for Track Days
CTA:
GR8 Mod Kit
Lowering springs, performance brake pads, and racing pedal covers—track-day ready, no trailer needed.
I know this is TV based and might seem obvious but I've found there is almost limited to no content that comes up that fits into these kind of topic creations and takes advantage of a strange search intent when the user cant recal something they might have seen. I'm guily of all of it all the time and I'm sure many of you have done similar searches previously. Adding a CTA or a link back to products, affiliate helps as what I've personally found is someone who is going to search for these kind things is often qualified, as they want that product mentioned..
The same thing works when you focus on say IG or social posts and then duplicating that same format out as searching on facebook is a total pain in the back side.
An obvious twist on this would be to alter or swap out the blog totally and replace that with Tiktok reel that follows on trends. But I've not gotten that far with it yet, the main appeal of doing this as we could use stock video and text overlays for example and batch produce a higher number.
Id note as well to say if your niche is seasonal, this works VERY well.
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