Dear Partner,
You’re receiving this email because you are listed as an admin of a Google AdSense account.
We are reaching out to inform you that the commonly used set of ad technology providers is being updated on June 2, 2025 to reflect the ad technology providers representing the most publisher revenue. After this date, the list will be periodically updated, and you will be able to find the up to date version of the list published on this help center page.
For context, the commonly used set is the default selection of ad partners in the Privacy & messaging tab.
If you use the Google consent management solution (CMP), this list of ad partners is used to determine which ad technology providers are eligible to show or process ads for your site in regions where GDPR applies.
This list also applies in cases where a TC string is missing from an ad request in the EEA, UK or Switzerland. If you're using a third-party CMP to collect GDPR consent, your list of ad tech partners is managed through your CMP provider.
You can view the controls and the list of ad technology providers in your AdSense account, on the European regulations settings page in Privacy & messaging. If you want to prevent automatic updates, select “Custom ad partners.” This will create a custom list pre-filled with your current selections, which you can then modify as needed.
If you have any questions about this update, please contact your account team or contact us through the AdSense Help Center so we can tell you to fuck off
You’re receiving this email because you are listed as an admin of a Google AdSense account.
We are reaching out to inform you that the commonly used set of ad technology providers is being updated on June 2, 2025 to reflect the ad technology providers representing the most publisher revenue. After this date, the list will be periodically updated, and you will be able to find the up to date version of the list published on this help center page.
For context, the commonly used set is the default selection of ad partners in the Privacy & messaging tab.
If you use the Google consent management solution (CMP), this list of ad partners is used to determine which ad technology providers are eligible to show or process ads for your site in regions where GDPR applies.
This list also applies in cases where a TC string is missing from an ad request in the EEA, UK or Switzerland. If you're using a third-party CMP to collect GDPR consent, your list of ad tech partners is managed through your CMP provider.
You can view the controls and the list of ad technology providers in your AdSense account, on the European regulations settings page in Privacy & messaging. If you want to prevent automatic updates, select “Custom ad partners.” This will create a custom list pre-filled with your current selections, which you can then modify as needed.
If you have any questions about this update, please contact your account team or contact us through the AdSense Help Center so we can tell you to fuck off
