GUIDE - Competing With Resellers On Etsy

Spicy Nug

New Member
Bronze Star
Joined
Aug 26, 2025
Messages
20
Reaction Score
43
In my intro here, I mentioned me and my husband run an Etsy shop.

Part of the frustration with running an Etsy shop is that it can be really, really frustrating competing with resellers.

Etsy used to be a place where people sold handmade goods but now it's overwhelmed with reseller stuff from TEMU.

In this guide, I'll be showing all of you what strategies I use to combat this.

Tip #1 - Show Your Workspace
These reseller shops never actually show their workspace because they don't have one. This is an advantage you have if you offer handmade goods, so be sure to show off your workspace!

Tip #2 - Be A Person, Not A Business
If you're looking for handmade goods, express your individuality in them. Customers on Etsy are still expecting handmade goods so you can really stand out by showing that they're buying from a person and not a faceless business.

What I'm saying is consider putting your face on your profile.

Tip #3 - Make It A Little Amateur
One thing I noticed with all of these Etsy reseller shops is that all of them have the same pseudo professional looking photos.

Instead of going more professional with your photos

Tip #4 - Report Non Handmade Goods
Ok maybe some of you might think this is messed up but don't think for one second that your competitors don't try this with you.

Etsy doesn't always act when you flag something as not being handmade but I have had some success with this.

Still though it's better to focus on your own shop but if when doing competitor research you have a free minute then try flagging false products that you see.
 
Etsy isn’t up my alley but I think anyone with 2 eyes and a brain can see that this guide is a good one.

Nice work on this.
 
Etsy and Pinterest, two bad boys that need to be looked into
 
Etsy and Pinterest, two bad boys that need to be looked into
Pinterest is perfect for driving traffic to your Etsy especially if you’re dealing with art prints

I helped a client with optimization on both a couple of months ago and that really made me understand how well the two work together : )
 
[]Tip #4 - Report Non Handmade Goods[/]Ok maybe some of you might think this is messed up but don't think for one second that your competitors don't try this with you.

Etsy doesn't always act when you flag something as not being handmade but I have had some success with this.

Still though it's better to focus on your own shop but if when doing competitor research you have a free minute then try flagging false products that you see.
I know some people think this is a dirty tactic but the people selling non-handmade goods on Etsy are ripping off people who go there for handmade stuff. I mean it's literally what the site is about.
 
I buy tons of stuff on Etsy, and these resellers are a pain in the butt for buyers as well.

I'd go one step further and show a timelapse video of how an item is made as one of the photos.
 
Back
Top