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OMG I think I might have to take the rest of the afternoon off to go looking for it I was basically raised on Irn Bru chew bars

What: Saying 'no' How: If a potential customer is 'kicking the tyres' too much or asking for too many tweaks and customisations before 'trying with the smallest package, with lots of bigger orders to follow', don't be afraid to walk away. Why: These sorts of customers tend to be the ones that...

SEO has died more times than Jason Vorhees

Leon must have just discovered the ROT13 cipher

A recent study by Ahrefs seems to contradict this: https://ahrefs.com/blog/ai-overviews-reduce-clicks/

'Simple' AI-generated content has been working best for me for a long time. I can never get the fancy 'generate pretty graphs, tables and infographics to accompany in-depth content' type stuff to stick. No-nonsense content using simple language, filter out certain words and punctuation...

Ahrefs is still what I turn to when I want to do some deep digging or need some juicy exports to work through, I never really clicked with Semrush's workflow/UI. But for most things SerpStat covers enough data for my needs, and I was lucky enough to bag a LTD several years ago when they were...

I use very few OpenAI sources nowadays. My content comes from a collection of different LLMs (Grok, Qwen, Llama, Deepseek, Mistral etc) that kind of 'converse' with each other to generate output. In my prompts I specify to limit the language used - generally limiting the number of syllables of...

Complacency is (liquid)death for anyone who owns a website and relies on search traffic for revenue. There's almost no worth in covering Google updates for the past few years as they're near constant, and there's no reason to think they won't continue to be this way. Things will always change...

I use Flux too, definitely the best for my use cases although there are still some real abominations made. I use the API offered by getimg.ai

I've always pretty much hated anything to do with Local SEO. Out of all the fields of SEO it has the least in terms of 'wiggle room' and there's only really a limited amount of optimisation you can do compared to other markets. Sales has always been my bane though, especially dealing with...

IYKYK, and are old...

'E's in the Algarve with that Dolly Clackett the ungrateful so-and-so! The yard need mucking out and Hercules needs re-shoeing!

I've definitely learned over the years that if I want to start building some sort of database, the best option is to spend 10 minutes or so of research just to check that it isn't already available :)

This is the biggest issue for me currently, competition growing every day. A few years ago when my sites would get traction, it would take quite a while for competitors to catch up. Nowadays the big boys tend to turn up a lot faster. I disagree with this. I use AI content for 99% of all my...

Yup, you want to pass link equity from the highest authority to the most competitive and vice versa. Having clear knowledge of what sort of intent each page will satisfy for the searcher is also much needed nowadays.

It's been a while since I've joined a new IM forum - I already see some familiar faces!