Share your best tip for marketers - and let others know & grow.

What: Saying 'no'
How: If a potential customer is 'kicking the tyres' too much or asking for too many tweaks and customisations before 'trying with the smallest package, with lots of bigger orders to follow', don't be afraid to walk away.
Why: These sorts of customers tend to be the ones that end up taking up the most time, and spending the least. You don't need them.

In the past I got my hands some rare or limited edition Irn Bru bottles I sold bottles I got for like £0.50 per bottle for £50.00 reason I could get so much people from the Glasgow area would buy it because of the marketing done by Barr and made my adverts based on idea giving me decent click through leading to high traffic and decent click through rate based on paying attention to the Glaswegian population and Barr marketing.
After reading that now I've got to go out and buy a bottle of Irn Bru...
 
What: Saying 'no'
How: If a potential customer is 'kicking the tyres' too much or asking for too many tweaks and customisations before 'trying with the smallest package, with lots of bigger orders to follow', don't be afraid to walk away.
Why: These sorts of customers tend to be the ones that end up taking up the most time, and spending the least. You don't need them.


After reading that now I've got to go out and buy a bottle of Irn Bru...
You should.

Rizza does incredible Irn Bru icecream if you can't get it ASDA used to do incredible Irn Bru icecream blue coloured.
 
You should.

Rizza does incredible Irn Bru icecream if you can't get it ASDA used to do incredible Irn Bru icecream blue coloured.
OMG I think I might have to take the rest of the afternoon off to go looking for it

I was basically raised on Irn Bru chew bars
 
What: Saying 'no'
How: If a potential customer is 'kicking the tyres' too much or asking for too many tweaks and customisations before 'trying with the smallest package, with lots of bigger orders to follow', don't be afraid to walk away.
Why: These sorts of customers tend to be the ones that end up taking up the most time, and spending the least. You don't need them.

I learned to do this years ago.


True story, when we were running conferences in the UK, we got the rights to run an event that had never been held outside of the USA before.

The company flew out their VP to come and view some of the potential venues.
He casually said " While we are near Manchester, I'l like to visit Old Trafford and go around the stadium." which to me being a lifelong Liverpool supporter wasn't of any interest to me.

He tried calling my bluff, I would not back down and so Soph had to go in with him.
 
I learned to do this years ago.


True story, when we were running conferences in the UK, we got the rights to run an event that had never been held outside of the USA before.

The company flew out their VP to come and view some of the potential venues.
He casually said " While we are near Manchester, I'l like to visit Old Trafford and go around the stadium." which to me being a lifelong Liverpool supporter wasn't of any interest to me.

He tried calling my bluff, I would not back down and so Soph had to go in with him.
You need to keep the rivalry aside and just see the beautiful football the Red Devils play 😜
 
What: Damaging Admissions.

How: By listing a negative then using "but" then listing benefits.

For example:

"We are the best marketing agency around and have thousands of 5 star reviews." ❌

"We are extremely expensive but we deliver exceptional results and have thousands of 5 star reviews." ✅

Why: It increases brand/individual trust due to admitting a fault first thus it makes you appear more trustworthy and credible in your messaging.

I learned this from Dr. Robert Ciadini's book Influence quite a while back.
 
What: Damaging Admissions.

How: By listing a negative then using "but" then listing benefits.

For example:

"We are the best marketing agency around and have thousands of 5 star reviews." ❌

"We are extremely expensive but we deliver exceptional results and have thousands of 5 star reviews." ✅

Why: It increases brand/individual trust due to admitting a fault first thus it makes you appear more trustworthy and credible in your messaging.

I learned this from Dr. Robert Ciadini's book Influence quite a while back.
This one's a solid tip just comes to show how different words can shape your future

This is so crucial in copywriting
 
Find a loud mouth or someone who talks to much tell them about your business or service then the sales will often go up fast.
 
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