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  1. Steptoe

    ♕White Hat SEO Is there a point to disavowing links these days?

    I think Google themselves have said there would only be any effect from using the tool for sites that already have a Manual Action penalty. Anything else would be a waste of time IMO.
  2. Steptoe

    Link Building Do you remember SAPE links?

    Interweb is a colloquial term for the internet, mainly UK-based.
  3. Steptoe

    Link Building Do you remember SAPE links?

    A good proportion of SAPE links were just hacked Wordpress/Drupal footers. You can still get those sorts of links in the murkier bits of the interweb.
  4. Steptoe

    ♕White Hat SEO Is there a point to disavowing links these days?

    I'm pretty sure they've said they'll be removing the disavow tool sometime in the future. Bing removed theirs in 2023. The whole exercise remains a waste of time in my eyes.
  5. Steptoe

    Forums What Forums That Aren't Around Anymore Do You Miss?

    I was a mod for a bit on Jimworld (if anyone remembers that), and also on a smaller forum called SearchGuild, both in the mid-00s. I miss them both, posters used to post actual specific questions that you could answer, rather than "How do I seo?"
  6. Steptoe

    Mythos is out.. But called Fable 5

    This is why: https://github.com/elder-plinius/CL4R1T4S/blob/main/ANTHROPIC/CLAUDE-FABLE-5.md
  7. Steptoe

    GEO How real people actually prompt AI — and what it means for GEO

    Did we really think that having AI-powered search boxes would suddenly make people start typing full questions and queries into them, instead of the usual 'best toaster 2026'? I basically just grunt at chatbots whenever I have to use them.
  8. Steptoe

    How accurate is SEMRush for Google Traffic estimates?

    All the tools are off from the numbers I see in my own stats and the stats of other sites I have access to. The traffic values they give are ok for quick checks but you always want to go further down the rabbit hole if you can. Take them with a heart-attack-triggering grain of salt. This study...
  9. Steptoe

    Share your best tip for marketers - and let others know & grow.

    OMG I think I might have to take the rest of the afternoon off to go looking for it I was basically raised on Irn Bru chew bars
  10. Steptoe

    Share your best tip for marketers - and let others know & grow.

    What: Saying 'no' How: If a potential customer is 'kicking the tyres' too much or asking for too many tweaks and customisations before 'trying with the smallest package, with lots of bigger orders to follow', don't be afraid to walk away. Why: These sorts of customers tend to be the ones that...
  11. Steptoe

    Is SEO dead or dying?

    SEO has died more times than Jason Vorhees
  12. Steptoe

    Elon Musk launches XChat with ‘Bitcoin-style encryption’

    Leon must have just discovered the ROT13 cipher
  13. Steptoe

    Google’s CEO Says AI Overviews Website Referrals Are Increasing

    A recent study by Ahrefs seems to contradict this: https://ahrefs.com/blog/ai-overviews-reduce-clicks/
  14. Steptoe

    AI Content Does Work

    'Simple' AI-generated content has been working best for me for a long time. I can never get the fancy 'generate pretty graphs, tables and infographics to accompany in-depth content' type stuff to stick. No-nonsense content using simple language, filter out certain words and punctuation...
  15. Steptoe

    Is SEMrush still the number 1. SEO tool suite?

    Ahrefs is still what I turn to when I want to do some deep digging or need some juicy exports to work through, I never really clicked with Semrush's workflow/UI. But for most things SerpStat covers enough data for my needs, and I was lucky enough to bag a LTD several years ago when they were...
  16. Steptoe

    🎩Black Hat SEO What's working with BH SEO these days?

    I use very few OpenAI sources nowadays. My content comes from a collection of different LLMs (Grok, Qwen, Llama, Deepseek, Mistral etc) that kind of 'converse' with each other to generate output. In my prompts I specify to limit the language used - generally limiting the number of syllables of...
  17. Steptoe

    ♕White Hat SEO Does any update really matter anymore?

    Complacency is (liquid)death for anyone who owns a website and relies on search traffic for revenue. There's almost no worth in covering Google updates for the past few years as they're near constant, and there's no reason to think they won't continue to be this way. Things will always change...
  18. Steptoe

    Where Do You Create Your AI Images?

    I use Flux too, definitely the best for my use cases although there are still some real abominations made. I use the API offered by getimg.ai
  19. Steptoe

    Which SEO area do you find the trickiest?

    I've always pretty much hated anything to do with Local SEO. Out of all the fields of SEO it has the least in terms of 'wiggle room' and there's only really a limited amount of optimisation you can do compared to other markets. Sales has always been my bane though, especially dealing with...
  20. Steptoe

    New Member How do you do, fellow kids?

    IYKYK, and are old...
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