Adobe acquires SEMRush for almost $2B

Seems like they are spreading their business risks and gets a lot of client leads at the same time.
 
Holy shit am I an Adobe client now???

This explains all the pushy upsells recently
 
Whoahoho. Looks like I’m going to be cancelling my SEMrush subscription. Adobe is going to sink that faster than Microsoft sinks…. Well everything.
 
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