Google Ads Beginner-Friendly Google Ads Course Recommendations?

[Spy]

Hey everyone,
I’m looking to learn Google Ads and would really appreciate any recommendations for a beginner-friendly course that’s up-to-date. My main goal is to start promoting my services locally within my city, so something practical and easy to follow would be ideal.

 

[roydan]

You don't need anything more than Google Ads' certificate program IMO.
It's pretty up to date and cover many different types of campaigns.
Just a pinch of salt here and there, like in most courses.

 

[Zwielicht]

You don't need anything more than Google Ads' certificate program IMO.
It's pretty up to date and cover many different types of campaigns.
Just a pinch of salt here and there, like in most courses.

I agree with this as well. When I was learning PPC, Google’s official certificate program covered all the basics.

I also liked getting that certificate to use on my profiles as well, so that was a plus.

 

[Outlaw]

thanks for the post guys, going to look into this in my spare time!

 

[PartsDetective]

Came in here to say that the official Google Ads course is all you need. Literally it tells you all the basics about the platforms and about PPC. I remember there being some advanced strategies in there.

Remember they want you to succeed and spend more money with them.

 

[roydan]

Remember they want you to succeed and spend more money with them.

I wouldn't say 'succeed', but they definitely want you to spend as much as possible.

A big part of being a PPC guy is to navigate the complex interests web of different advertisers and Google to make decisions that serve both your and Google's interests.