That's not what I was thinking about. I remember this dude https://www.bluehatseo.com/
Interesting that the website is up, it was down for a while and people were uploading copies of this blog.
OMG! I remember Eli. Top shelf dude.
One of the most incredible fellas I have ever had the pleasure of interacting with in IM.
BHS was way ahead of its time.
Welcome @Starblazer