E-mail Marketing How to do Cold Email Outreach in 2026 [The Old Way Doesn't Work]

TheVigilante

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Came across this solid video from 2025 by AJ Cassata where he says that in 2026 automated outreach + AI-enabled personalization will be the way to go. In the video he shows how to do cold emailing with Instantly, Smartlead, Clay, and triggers that drive B2B lead generation today.

He talks about re-inventing the lead magnet..

Personalized Lead Magnets [HIS SECRET WEAPON]

Give stuff that actually costs you time.
A free audit.
A content strategy.
A live workshop.

People know it's worth money, they know it's high value, and they know it's not some AI-generated junk.

 

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