White Hat SEO I need more brains

[notNewB]

I'm working on a client website. It is a SaaS website with 30+ landing pages and 100+ blog posts.

I did an audit. The issue I found is that a lot of landing pages with no purpose were created just for "taking over a relevant keyword". If you think search-intent-wise, these keywords are actually LSI's of other pages' target keywords. In short, a bunch of landing pages were created, and they all semantically target the same thing, the thing that the homepage already targets. None of these landings receives organic traffic.

Another thing is that many pages and blog posts have thin content. Keywords are not properly optimized. H2's and long tail keywords are not properly placed.

And lastly, nothing is interlinked properly.

What I am thinking of doing is - 1) to remove bad landing pages and bad blog posts, 2) rewrite the low quality content on the remaining landings and blogs & fix on-page issues like new meta title, meta description, image alt texts, etc., 3) create a silo structure and interlink everything properly. Then obviously, will be producing new blog posts and building backlinks, but first, the above 3 need to be executed.

My question here is what course of action would you take? Would you first take down bad pages and then rewrite the remaining pages and fix on page issues? Or would you first fix what's on the site, like rewrite bad content, fix on-page issues, let it sit for some time so Google records the changes, and then take down bad pages? Or would you do it all together? Like take a few of the bad pages down today, rewrite a couple of low quality pages tomorrow, take down another couple of bad pages the day after that, and so on?

 

[Outlaw]

I'm working on a client website. It is a SaaS website with 30+ landing pages and 100+ blog posts.

I did an audit. The issue I found is that a lot of landing pages with no purpose were created just for "taking over a relevant keyword". If you think search-intent-wise, these keywords are actually LSI's of other pages' target keywords. In short, a bunch of landing pages were created, and they all semantically target the same thing, the thing that the homepage already targets. None of these landings receives organic traffic.

Another thing is that many pages and blog posts have thin content. Keywords are not properly optimized. H2's and long tail keywords are not properly placed.

And lastly, nothing is interlinked properly.

What I am thinking of doing is - 1) to remove bad landing pages and bad blog posts, 2) rewrite the low quality content on the remaining landings and blogs & fix on-page issues like new meta title, meta description, image alt texts, etc., 3) create a silo structure and interlink everything properly. Then obviously, will be producing new blog posts and building backlinks, but first, the above 3 need to be executed.

My question here is what course of action would you take? Would you first take down bad pages and then rewrite the remaining pages and fix on page issues? Or would you first fix what's on the site, like rewrite bad content, fix on-page issues, let it sit for some time so Google records the changes, and then take down bad pages? Or would you do it all together? Like take a few of the bad pages down today, rewrite a couple of low quality pages tomorrow, take down another couple of bad pages the day after that, and so on?

I also need more brains

"fix what's on the site, like rewrite bad content, fix on-page issues, let it sit for some time so Google records the changes, and then take down bad pages", brings everything to an equal quality, shows push for improvement and could revive bad pages... iAmNewB

 

[t2van]

I'm working on a client website. It is a SaaS website with 30+ landing pages and 100+ blog posts.

I did an audit. The issue I found is that a lot of landing pages with no purpose were created just for "taking over a relevant keyword". If you think search-intent-wise, these keywords are actually LSI's of other pages' target keywords. In short, a bunch of landing pages were created, and they all semantically target the same thing, the thing that the homepage already targets. None of these landings receives organic traffic.

Another thing is that many pages and blog posts have thin content. Keywords are not properly optimized. H2's and long tail keywords are not properly placed.

And lastly, nothing is interlinked properly.

What I am thinking of doing is - 1) to remove bad landing pages and bad blog posts, 2) rewrite the low quality content on the remaining landings and blogs & fix on-page issues like new meta title, meta description, image alt texts, etc., 3) create a silo structure and interlink everything properly. Then obviously, will be producing new blog posts and building backlinks, but first, the above 3 need to be executed.

My question here is what course of action would you take? Would you first take down bad pages and then rewrite the remaining pages and fix on page issues? Or would you first fix what's on the site, like rewrite bad content, fix on-page issues, let it sit for some time so Google records the changes, and then take down bad pages? Or would you do it all together? Like take a few of the bad pages down today, rewrite a couple of low quality pages tomorrow, take down another couple of bad pages the day after that, and so on?

No don't do it all at once, the client will see a drop in traffic and panic like fuck.

Me personally.

Id go back to the client and explain the situation to them like they are 5. Then my course of action would be:

1. Leave current landing pages up, but anything that can be interlinked back, do it. Because they will pass something low relevant or not if they are ranking and any clicks come from it use it.

2. Start the site structure rebuild. Fix on page issues (not on them pages) and anything else going on site wide.

3. Then I would start to introduce new content and resources to replace the current pages. As they start to rank redirect old pages and remove them. Once the old pages dropped from google totally unless there i external traffic coming id ditch the 301s

That's what I would do. There's more experianced people here than me though so they might say different, everyones going to have their own take on it.

 

[SEO FOX]

Start by identifying and removing the useless pages first (no traffic, no backlinks, and clearly overlap with other content) -This helps clean up the site and sends a clearer signal to Google about what matters.

Next, focus on these: Rewrite thin or low-quality content, Optimize on-page elements (titles, metas, H2s, alt texts, etc.) and Fix internal linking and build a silo structure

You don’t need to do it all at once. A phased approach works remove a batch of low-value pages, then improve a batch of existing ones, and repeat. This keeps things manageable and lets Google gradually process the changes.

Once the foundation is solid, you can move on to new content and backlinks.

 

[MisterF]

If you do it all at once, you won't know what is working and what is doing damage.