[Journey] to a consistent stream of marketing clients through cold emails

[roydan]

Nothing too special to update about, just raised the number of emails I send every day from 25 to about 50.
I'm happy with the open rate, and I expect it to increase together with the click rate as I start sending the 2nd and 3rd emails in the sequence.

I think I'll try something a bit different with the next sequence I try, for a few reasons:

1. I didn't have the leads' names in this list, and this is something I assume would really help with engagement even though it's a B2B service.
2. I want to incorporate some IF-THEN scenarios in the next sequence, sending different emails to users who opened or didn't open the last email or clicked the link.

As a side note, I noticed a slight increase in brand searches in the US. I can't directly tie it to this because the numbers are still extremely small, but I think it can become a bigger SEO contributor later on, especially when I start running paid ads to users who click the links.

 

[Pythagore]

Nothing too special to update about, just raised the number of emails I send every day from 25 to about 50.
I'm happy with the open rate, and I expect it to increase together with the click rate as I start sending the 2nd and 3rd emails in the sequence.

I think I'll try something a bit different with the next sequence I try, for a few reasons:

1. I didn't have the leads' names in this list, and this is something I assume would really help with engagement even though it's a B2B service.
2. I want to incorporate some IF-THEN scenarios in the next sequence, sending different emails to users who opened or didn't open the last email or clicked the link.

View attachment 2653

As a side note, I noticed a slight increase in brand searches in the US. I can't directly tie it to this because the numbers are still extremely small, but I think it can become a bigger SEO contributor later on, especially when I start running paid ads to users who click the links.

what do you use to send out those emails?
Any converisons?

 

[roydan]

what do you use to send out those emails?
Any converisons?

It's a software I got from AppSupo called salesblink.
No conversions, yet, not even replies, but my initial goal was to drive link clicks for them to read one of my case studies so I'm not too worried. None of the prospects received an email with a proper CTA yet.

 

[t2van]

The brand searches you are getting or the possible seo search? Are you doing anything to take advantage of that now?

Or have pages set up for any possible searches potential customers might make after getting the email?

 

[roydan]

The brand searches you are getting or the possible seo search? Are you doing anything to take advantage of that now?

Not yet, but I want to edit the main page to include a reference to the case study I'm pushing through the email, so it should "click" to the users.

Or have pages set up for any possible searches potential customers might make after getting the email?

No. I haven't figured it out yet but I appreciate the direction. It would actually fit a service page I working on anyways.

 

[t2van]

Not yet, but I want to edit the main page to include a reference to the case study I'm pushing through the email, so it should "click" to the users.

No. I haven't figured it out yet but I appreciate the direction. It would actually fit a service page I working on anyways.

Id get those in place before the next emails to be honest.

Id even set up things like.

Your brand + reviews
Your brand + your name in email
Your brand + scam

Those kind of things set up a few targeted landing pages to rank for anything that a client might look for or search for after getting the email.

It's not going to be a key thing for everyone who opens but I bet for every 10 that open or click.

1-2 will be researching you.

You can then monitor those pages as well in search console or even do a run into search console and see of anyyhing like that has been associated with your brand / website as a search.

Just an idea