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Thought id share this with the forum. This a marketing calendar we use to promote things via email in relation to "events" that are popular or are featured on the Radio etc. It's handy to pre-plan marketing emails a year in advance.
I've included a what to promote mention column but made it more generic for ideas for other users than making it specific for my industry.
Enjoy
I've included a what to promote mention column but made it more generic for ideas for other users than making it specific for my industry.
Enjoy
| Event / Holiday | Typical Date (UK) | Campaign Start Date | Promotion Type | What to Promote / Mention |
|---|---|---|---|---|
| New Year’s Day | 1 Jan | 26 Dec (prev year) | Sale | New year clearance, planners, fitness |
| Veganuary | January (month) | 1 Jan | Content + Product | Vegan products, recipes |
| National Bird Day | 5 Jan | 3 days before | Product Promotion | Bird feeders, nature items |
| Bubble Bath Day | 8 Jan | 5 days before | Product Promotion | Self-care, bath products |
| Clean Off Your Desk Day | 2nd Mon Jan | 5 days before | Product Promotion | Office organisation |
| Houseplant Appreciation Day | 10 Jan | 5 days before | Product Promotion | Indoor plants, pots |
| Blue Monday | 3rd Mon Jan | 7 days before | Content Campaign | Wellness, self-care |
| National Cheese Lover’s Day | 20 Jan | 5 days before | Product Promotion | Food hampers |
| Burns Night | 25 Jan | 7 days before | Seasonal Promotion | Scottish food, drink |
| National Puzzle Day | 29 Jan | 7 days before | Product Promotion | Puzzles, games |
| Chinese New Year | Jan/Feb (varies) | 14 days before | Seasonal Campaign | Celebrations, gifts |
| National Pizza Day | 9 Feb | 5 days before | Product Promotion | Cooking tools |
| Valentine’s Day | 14 Feb | 1 Feb | Gift Campaign | Romantic gifts |
| Random Acts of Kindness Day | 17 Feb | 10 days before | Social Campaign | Thoughtful gifts |
| Pancake Day | Feb/Mar | 7 days before | Content + Product | Cooking items |
| Love Your Pet Day | 20 Feb | 7 days before | Product Promotion | Pet products |
| World Book Day | First Thu Mar | 14 days before | Product Campaign | Books |
| International Women’s Day | 8 Mar | 7 days before | Brand Campaign | Female-led brands |
| Mother’s Day (UK) | March (varies) | 3 weeks before | Gift Campaign | Gifts, pamper sets |
| Plant a Flower Day | 12 Mar | 7 days before | Product Promotion | Gardening items |
| St Patrick’s Day | 17 Mar | 7 days before | Seasonal Promotion | Party items |
| First Day of Spring | 20 Mar | 10 days before | Seasonal Promotion | Garden refresh |
| April Fool’s Day | 1 Apr | 5 days before | Social Campaign | Fun marketing posts |
| National Pet Month | April | 1 Apr | Product Campaign | Pet products |
| World Health Day | 7 Apr | 7 days before | Awareness Campaign | Wellness items |
| Easter | Mar/Apr (varies) | 3 weeks before | Gift Campaign | Chocolate, gifts |
| National Gardening Day | 14 Apr | 7 days before | Product Promotion | Garden tools |
| Earth Day | 22 Apr | 7 days before | Awareness Campaign | Eco products |
| Early May Bank Holiday | First Mon May | 10 days before | Sale | Outdoor products |
| Star Wars Day | 4 May | 7 days before | Social Campaign | Pop culture themed posts |
| National BBQ Week | Late May | 14 days before | Product Campaign | BBQ gear |
| Mental Health Awareness Week | May | 7 days before | Awareness Campaign | Wellness products |
| Father’s Day | 3rd Sun Jun | 3 weeks before | Gift Campaign | Gifts |
| Pride Month | June | 1 Jun | Awareness Campaign | Pride themed products |
| World Environment Day | 5 Jun | 7 days before | Awareness Campaign | Eco products |
| Summer Solstice | 21 Jun | 7 days before | Seasonal Campaign | Outdoor living |
| World Chocolate Day | 7 Jul | 7 days before | Product Promotion | Chocolate |
| National Picnic Month | July | 1 Jul | Product Campaign | Picnic gear |
| National Allotments Week | Early Aug | 14 days before | Product Campaign | Gardening |
| International Cat Day | 8 Aug | 7 days before | Product Promotion | Cat products |
| National Dog Day | 26 Aug | 7 days before | Product Promotion | Dog products |
| Back to School | Late Aug | 3 weeks before | Product Campaign | Stationery |
| International Coffee Day | 1 Oct | 7 days before | Product Promotion | Coffee products |
| World Mental Health Day | 10 Oct | 7 days before | Awareness Campaign | Wellness |
| Halloween | 31 Oct | 1 Oct | Seasonal Campaign | Decorations |
| Bonfire Night | 5 Nov | 14 days before | Product Promotion | Outdoor items |
| Black Friday | Late Nov | 3–4 weeks before | Major Sale | Discounts |
| Cyber Monday | Late Nov | 7 days before | Sale | Online deals |
| Small Business Saturday | Early Dec | 7 days before | Brand Campaign | Support small business |
| Christmas Jumper Day | Mid Dec | 7 days before | Product Promotion | Clothing |
| Christmas | 25 Dec | 1 Nov | Gift Campaign | Gift guides |
| Boxing Day | 26 Dec | 25 Dec | Clearance Sale | Discounts |
Code:
<table border="1" cellspacing="0" cellpadding="8">
<thead>
<tr>
<th>Event / Holiday</th>
<th>Typical Date (UK)</th>
<th>Campaign Start Date</th>
<th>Promotion Type</th>
<th>What to Promote / Mention</th>
</tr>
</thead>
<tbody>
<tr><td>New Year’s Day</td><td>1 Jan</td><td>26 Dec (prev year)</td><td>Sale</td><td>New year clearance, planners, fitness</td></tr>
<tr><td>Veganuary</td><td>January (month)</td><td>1 Jan</td><td>Content + Product</td><td>Vegan products, recipes</td></tr>
<tr><td>National Bird Day</td><td>5 Jan</td><td>3 days before</td><td>Product Promotion</td><td>Bird feeders, nature items</td></tr>
<tr><td>Bubble Bath Day</td><td>8 Jan</td><td>5 days before</td><td>Product Promotion</td><td>Self-care, bath products</td></tr>
<tr><td>Clean Off Your Desk Day</td><td>2nd Mon Jan</td><td>5 days before</td><td>Product Promotion</td><td>Office organisation</td></tr>
<tr><td>Houseplant Appreciation Day</td><td>10 Jan</td><td>5 days before</td><td>Product Promotion</td><td>Indoor plants, pots</td></tr>
<tr><td>Blue Monday</td><td>3rd Mon Jan</td><td>7 days before</td><td>Content Campaign</td><td>Wellness, self-care</td></tr>
<tr><td>National Cheese Lover’s Day</td><td>20 Jan</td><td>5 days before</td><td>Product Promotion</td><td>Food hampers</td></tr>
<tr><td>Burns Night</td><td>25 Jan</td><td>7 days before</td><td>Seasonal Promotion</td><td>Scottish food, drink</td></tr>
<tr><td>National Puzzle Day</td><td>29 Jan</td><td>7 days before</td><td>Product Promotion</td><td>Puzzles, games</td></tr>
<tr><td>Chinese New Year</td><td>Jan/Feb (varies)</td><td>14 days before</td><td>Seasonal Campaign</td><td>Celebrations, gifts</td></tr>
<tr><td>National Pizza Day</td><td>9 Feb</td><td>5 days before</td><td>Product Promotion</td><td>Cooking tools</td></tr>
<tr><td>Valentine’s Day</td><td>14 Feb</td><td>1 Feb</td><td>Gift Campaign</td><td>Romantic gifts</td></tr>
<tr><td>Random Acts of Kindness Day</td><td>17 Feb</td><td>10 days before</td><td>Social Campaign</td><td>Thoughtful gifts</td></tr>
<tr><td>Pancake Day</td><td>Feb/Mar</td><td>7 days before</td><td>Content + Product</td><td>Cooking items</td></tr>
<tr><td>Love Your Pet Day</td><td>20 Feb</td><td>7 days before</td><td>Product Promotion</td><td>Pet products</td></tr>
<tr><td>World Book Day</td><td>First Thu Mar</td><td>14 days before</td><td>Product Campaign</td><td>Books</td></tr>
<tr><td>International Women’s Day</td><td>8 Mar</td><td>7 days before</td><td>Brand Campaign</td><td>Female-led brands</td></tr>
<tr><td>Mother’s Day (UK)</td><td>March (varies)</td><td>3 weeks before</td><td>Gift Campaign</td><td>Gifts, pamper sets</td></tr>
<tr><td>Plant a Flower Day</td><td>12 Mar</td><td>7 days before</td><td>Product Promotion</td><td>Gardening items</td></tr>
<tr><td>St Patrick’s Day</td><td>17 Mar</td><td>7 days before</td><td>Seasonal Promotion</td><td>Party items</td></tr>
<tr><td>First Day of Spring</td><td>20 Mar</td><td>10 days before</td><td>Seasonal Promotion</td><td>Garden refresh</td></tr>
<tr><td>April Fool’s Day</td><td>1 Apr</td><td>5 days before</td><td>Social Campaign</td><td>Fun marketing posts</td></tr>
<tr><td>National Pet Month</td><td>April</td><td>1 Apr</td><td>Product Campaign</td><td>Pet products</td></tr>
<tr><td>World Health Day</td><td>7 Apr</td><td>7 days before</td><td>Awareness Campaign</td><td>Wellness items</td></tr>
<tr><td>Easter</td><td>Mar/Apr (varies)</td><td>3 weeks before</td><td>Gift Campaign</td><td>Chocolate, gifts</td></tr>
<tr><td>National Gardening Day</td><td>14 Apr</td><td>7 days before</td><td>Product Promotion</td><td>Garden tools</td></tr>
<tr><td>Earth Day</td><td>22 Apr</td><td>7 days before</td><td>Awareness Campaign</td><td>Eco products</td></tr>
<tr><td>National Tea Day</td><td>21 Apr</td><td>5 days before</td><td>Product Promotion</td><td>Tea, mugs</td></tr>
<tr><td>National Gardening Week</td><td>Late Apr</td><td>14 days before</td><td>Product Campaign</td><td>Seeds, tools</td></tr>
<tr><td>World Book Night</td><td>23 Apr</td><td>7 days before</td><td>Product Promotion</td><td>Books</td></tr>
<tr><td>Early May Bank Holiday</td><td>First Mon May</td><td>10 days before</td><td>Sale</td><td>Outdoor products</td></tr>
<tr><td>Star Wars Day</td><td>4 May</td><td>7 days before</td><td>Social Campaign</td><td>Pop culture themed posts</td></tr>
<tr><td>National BBQ Week</td><td>Late May</td><td>14 days before</td><td>Product Campaign</td><td>BBQ gear</td></tr>
<tr><td>Mental Health Awareness Week</td><td>May</td><td>7 days before</td><td>Awareness Campaign</td><td>Wellness products</td></tr>
<tr><td>Father’s Day</td><td>3rd Sun Jun</td><td>3 weeks before</td><td>Gift Campaign</td><td>Gifts</td></tr>
<tr><td>Pride Month</td><td>June</td><td>1 Jun</td><td>Awareness Campaign</td><td>Pride themed products</td></tr>
<tr><td>World Environment Day</td><td>5 Jun</td><td>7 days before</td><td>Awareness Campaign</td><td>Eco products</td></tr>
<tr><td>Summer Solstice</td><td>21 Jun</td><td>7 days before</td><td>Seasonal Campaign</td><td>Outdoor living</td></tr>
<tr><td>Wimbledon</td><td>Late Jun</td><td>7 days before</td><td>Seasonal Promotion</td><td>Picnic items</td></tr>
<tr><td>World Chocolate Day</td><td>7 Jul</td><td>7 days before</td><td>Product Promotion</td><td>Chocolate</td></tr>
<tr><td>National Picnic Month</td><td>July</td><td>1 Jul</td><td>Product Campaign</td><td>Picnic gear</td></tr>
<tr><td>International Friendship Day</td><td>30 Jul</td><td>7 days before</td><td>Gift Campaign</td><td>Friendship gifts</td></tr>
<tr><td>National Allotments Week</td><td>Early Aug</td><td>14 days before</td><td>Product Campaign</td><td>Gardening</td></tr>
<tr><td>International Cat Day</td><td>8 Aug</td><td>7 days before</td><td>Product Promotion</td><td>Cat products</td></tr>
<tr><td>National Dog Day</td><td>26 Aug</td><td>7 days before</td><td>Product Promotion</td><td>Dog products</td></tr>
<tr><td>Back to School</td><td>Late Aug</td><td>3 weeks before</td><td>Product Campaign</td><td>Stationery</td></tr>
<tr><td>International Coffee Day</td><td>1 Oct</td><td>7 days before</td><td>Product Promotion</td><td>Coffee products</td></tr>
<tr><td>World Mental Health Day</td><td>10 Oct</td><td>7 days before</td><td>Awareness Campaign</td><td>Wellness</td></tr>
<tr><td>Halloween</td><td>31 Oct</td><td>1 Oct</td><td>Seasonal Campaign</td><td>Decorations</td></tr>
<tr><td>Bonfire Night</td><td>5 Nov</td><td>14 days before</td><td>Product Promotion</td><td>Outdoor items</td></tr>
<tr><td>Black Friday</td><td>Late Nov</td><td>3–4 weeks before</td><td>Major Sale</td><td>Discounts</td></tr>
<tr><td>Cyber Monday</td><td>Late Nov</td><td>7 days before</td><td>Sale</td><td>Online deals</td></tr>
<tr><td>Small Business Saturday</td><td>Early Dec</td><td>7 days before</td><td>Brand Campaign</td><td>Support small business</td></tr>
<tr><td>Christmas Jumper Day</td><td>Mid Dec</td><td>7 days before</td><td>Product Promotion</td><td>Clothing</td></tr>
<tr><td>Christmas</td><td>25 Dec</td><td>1 Nov</td><td>Gift Campaign</td><td>Gift guides</td></tr>
<tr><td>Boxing Day</td><td>26 Dec</td><td>25 Dec</td><td>Clearance Sale</td><td>Discounts</td></tr>
</tbody>
</table>
