Marketing By Coming Up With Alternate Names For Products & Services

[Zwielicht]

I was talking to an old friend years ago about the way he markets his services. You see, he would often give his services non-standard names, so instead "web 2.0 backlinks", he'd call them something like, "Foundational Social Backlinks" or whatever.

What made me think about this recently was an ad I saw for Domino's for "Slice Sauce"; it's for dipping your pizza in. It's very gratuitous, yet I got curious and took the risk by getting some of this so-called "Slice Sauce". You know what it was? It tasted like some basic garlic parmesan ranch dip.

See, if I had known that, I wouldn't have tried it, but "Slice Sauce" sounded a lot more interesting and made me want to spend the $1 to try it.

I won't be getting it again, but it did mean I spent an extra dollar on an order I otherwise wouldn't have.

Now imagine someone else who wouldn't recognise the taste. They might just think this Slice Sauce is the greatest thing on their pizza and just order it more often. It's like how "BBQ sauce" is a thing and many people will get it for BBQs even though it's just sweetened ketchup and mustard combined.

 

[RiskyStuff]

I have 1000% ROI assets for y'all. Just don't contact me, because I'd rather use them on my own.

 

[SilverClouds]

I like how this thread is full of pizza

 

[roydan]

It's basically just parenting.

 

[RiskyStuff]

I need to buy a nice toy to make my little feel good. So unclear language...

Le camouflage...

 

[Zwielicht]

I like how this thread is full of pizza

What can I say? I like pizza!

But I don't like slice sauce. I'm not falling for that again.

Post automatically merged: Saturday at 11:00 AM

It's basically just parenting.

Yeah, I would compare it to that. It's like when you can't get your child to eat something they really should, so you find a way to promote intrigue about it.

 

[RiskyStuff]

Time to go to McDonald's and eat some sugar disguised as sauce. Haven't been there for weeks now.

Yeah, I would compare it to that. It's like when you can't get your child to eat something they really should, so you find a way to promote intrigue about it.

You have a child?

 

[Zwielicht]

Time to go to McDonald's and eat some sugar disguised as sauce. Haven't been there for weeks now.

You have a child?

Eh… This is going to sound ridiculous, but that’s not a simple yes or no question.

I took care of my youngest sister when she was a child as our parents had to be gone from 5AM to about 10PM for work. It was at the point where she kept calling me “dad” and the kids in her classes thought I was her dad. For all intents and purposes, everything I had to do for her meant that I acted in the role of a parent.

I didn’t like that at first, but just accepted it later on. She still even gets me Father’s Day presents.

I’ll say I think of her as my child, and I swear I’m not just saying that because she has an OO account.

 

[RiskyStuff]

Didn't go there eventually because I'd have to wait 30 minutes for a bus.

I took care of my youngest sister when she was a child as our parents had to be gone from 5AM to about 10PM for work. It was at the point where she kept calling me “dad” and the kids in her classes thought I was her dad. For all intents and purposes, everything I had to do for her meant that I acted in the role of a parent.

I had a situation like this but my brother doesn't call me father.

Father was absent... I was more present, but I wasn't like a father to him.
We were both growing up next to mother with absent father.
This is ridiculous.

 

[Zwielicht]

Didn't go there eventually because I'd have to wait 30 minutes for a bus.

Yeah, I like the fries admittedly, but it’s not worth that kind of wait.

I had a situation like this but my brother doesn't call me father.

Father was absent... I was more present, but I wasn't like a father to him.
We were both growing up next to mother with absent father.
This is ridiculous.

Do you think it’s because you just had a sibling dynamic or because there was still one parent around? Maybe there was less of an age gap between you and brother as well as that tends to result in a sibling relationship.

I don’t know if you’ve ever read about parentification, but I’ve spoken to others who had varying degrees of this.

 

[RiskyStuff]

I don’t know if you’ve ever read about parentification, but I’ve spoken to others who had varying degrees of this.

I've been making money since I was 13 years old. Dropped out from school.
Stress was off the charts to combine dropping out and hustling at a young age in a neighborhood where average salary was 10 times lower than my earnings.

I saw the situation at home clearly. I exaggerated it and I wasn't aware it's not as serious as my mind was telling me.
I have psychiatric diagnosis for how my mind acts + government money, but only since a year.

My skills were going up, but my brain was decreasing in its capabilities. It was crazy to grow up and continously become less of myself. Happily there are fixes for it.

 

[roydan]

Yeah, I would compare it to that. It's like when you can't get your child to eat something they really should, so you find a way to promote intrigue about it.

A few years ago I wrote somewhere about similarities between some marketing techniques to making my kids eat more vegetables. It's all the same.