Since I have introduced AI into our daily work flow getting better at prompting and setting up the whole interface for what we need to do has been key.
Me personally right or wrongly I talk to AI like it's a member of my team, although a tool I have found the more information you give it the better it is at understanding what you want to do.
So if you are struggling getting the most out of your AI then maybe give these a go.
Stop asking. And give instruction.
Our prompt focuses around these, and there are different name for them depending on where you look but we follow these 4 steps:
This is how I might use the above for a advertising company:
Obviously id be a little bit more specific in my prompts above and the content I'm just trying to give you ideas on what you should be doing or what I suggest you should be doing.
You can use this format to get better at creating content that is ahead of most of your competitors who are just churning out content and not understanding how to prompt correctly. There is a big difference asking GPT for a specific plan of action for marketing an ad agency vs defining what you do and don't want before it gives you the answer.
This is all in my opinion very basic stuff.
This is where you can take it to the next level.
Now you want to spend the time to actually TRAIN your AI or GPT in everything there is to know about your company, we can do this using the prompt above combined with deep research. Doing this step is where I think you start to move past Q&A and start to turn the AI into actual function agents or having a specific junior role for SEO, Research, Content writing whatever it is you want and need.
It's like building up your own internal knowledge base or training manuals when you bring on a new member of staff, this is how you want to start treating and using AI if you ask me.
Note: deep research can take 30-45min to produce whatever you ask.
You want to move past asking for answers on things don't get me wrong that's fine still. It's better than what most users do with GPT but you want to start building up a stack of resources that GPT can refer back to when creating anything you ask for. You are going to be setting the standards to which it refers back to for everything you need from this point forward.
You want to build up a brand development guide or blueprint for your company.
So this is who your brand is, who your audience is, how to position your self in the market place and so on.
Again using the prompt above:
You get the idea create that and make it specific for what YOU need. What your company is and what you are doing. Run that as deep research.
If you get stuck ASK GPT for help tell it what you want to do or what you are trying to do and remember to prompt correctly.
Once completed copy the entire thing into google sheets or word and save as a PDF call it your brand guides.
NOW next you want to move on and create your next deep research prompt for Content, SEO and so on. I'm sure you can figure out the format and style from this point.
This time however before you run the deep research and given it all your prompts for content you want to provide it with the BRAND PDF you created. It will refer to this when doing the deep research.
Once the content one is done, copy & paste and save again. When creating the SEO provide it with your Brand and Content guide.
Now you are starting to take your prompting to the next level.
SO what's the point in doing this.
Well when you next ask GPT to create some content or provide some SEO topics you can drop in the PDFs you want it to refer to when creating the content or doing the research. Everything comes more specific and tailored for your business rather than getting crap generic answers every one else does.
If you are paying for GPT you can save these PDFs and create multiple projects.
If you already have your own brand guidelines created then give it those while deep researching also. The more you can give it the more specific it will be for you and your company.
Best of luck
Me personally right or wrongly I talk to AI like it's a member of my team, although a tool I have found the more information you give it the better it is at understanding what you want to do.
So if you are struggling getting the most out of your AI then maybe give these a go.
Stop asking. And give instruction.
Our prompt focuses around these, and there are different name for them depending on where you look but we follow these 4 steps:
- GOAL
The goal is what you tell you GPT you want to do. You want to define exactly what you want it to do for you. Whatever your mission it.
- RETURN or RETURN FORMAT
This is how you want the information given back to you, how do you want it structured, do you want tables, bullet lists, tiles, sections broken down.
- WARNINGS
Here is where you include all the things you do not want. For us we stress emojis here as it seems to love the bloody things, also we ask to avoid certain things like outdated strategies, making up data without providing a source and so on
- CONTEXT
You tell it who you are, where you are based if thats applicable, this is where you start to get GPT to work exactly for your requirements.
This is how I might use the above for a advertising company:
Code:
Goal: We want a 30 day marketing plan for a new advertising agency
Return: Please provide a table with daily tasks over the 30 days
Warnings: Do not include outdated starageies, no generic advice such as posting on social media, setting up an email list or creating blog topics
Context: I'm a one man marketing agency, based in the UK looking to target businesses with a turnover of £100,000 to £300,000Obviously id be a little bit more specific in my prompts above and the content I'm just trying to give you ideas on what you should be doing or what I suggest you should be doing.
You can use this format to get better at creating content that is ahead of most of your competitors who are just churning out content and not understanding how to prompt correctly. There is a big difference asking GPT for a specific plan of action for marketing an ad agency vs defining what you do and don't want before it gives you the answer.
This is all in my opinion very basic stuff.
This is where you can take it to the next level.
Now you want to spend the time to actually TRAIN your AI or GPT in everything there is to know about your company, we can do this using the prompt above combined with deep research. Doing this step is where I think you start to move past Q&A and start to turn the AI into actual function agents or having a specific junior role for SEO, Research, Content writing whatever it is you want and need.
It's like building up your own internal knowledge base or training manuals when you bring on a new member of staff, this is how you want to start treating and using AI if you ask me.
Note: deep research can take 30-45min to produce whatever you ask.
You want to move past asking for answers on things don't get me wrong that's fine still. It's better than what most users do with GPT but you want to start building up a stack of resources that GPT can refer back to when creating anything you ask for. You are going to be setting the standards to which it refers back to for everything you need from this point forward.
You want to build up a brand development guide or blueprint for your company.
So this is who your brand is, who your audience is, how to position your self in the market place and so on.
Again using the prompt above:
Code:
Goal: Create a comprehensive and in depth guide called "building a solo ad agency for medium sized businesses"
Return format: brand development document, structured and broken down into sections
company demographics
brand voice, tone and aesthetics
market channels for small 6 figure companies
services we can off, ppc, seo
companies are based in the uk only
in a specific sector if needed
Warnings: do not provide generic branding advice, do not give general advice, focus specifically on best practises to target small 6 figure turn over businesses,
Context: I'm a single person run ad agency based in the UK I'm targeting 6 figure small businesses specifically turning over 100,000-500,000, im an ultra professional person with X years experienceYou get the idea create that and make it specific for what YOU need. What your company is and what you are doing. Run that as deep research.
If you get stuck ASK GPT for help tell it what you want to do or what you are trying to do and remember to prompt correctly.
Once completed copy the entire thing into google sheets or word and save as a PDF call it your brand guides.
NOW next you want to move on and create your next deep research prompt for Content, SEO and so on. I'm sure you can figure out the format and style from this point.
This time however before you run the deep research and given it all your prompts for content you want to provide it with the BRAND PDF you created. It will refer to this when doing the deep research.
Once the content one is done, copy & paste and save again. When creating the SEO provide it with your Brand and Content guide.
Now you are starting to take your prompting to the next level.
SO what's the point in doing this.
Well when you next ask GPT to create some content or provide some SEO topics you can drop in the PDFs you want it to refer to when creating the content or doing the research. Everything comes more specific and tailored for your business rather than getting crap generic answers every one else does.
If you are paying for GPT you can save these PDFs and create multiple projects.
If you already have your own brand guidelines created then give it those while deep researching also. The more you can give it the more specific it will be for you and your company.
Best of luck