Are you chasing flashy metrics like ROAS?
Remember that ROAS, like ROI is a percentage, it doesn't take scale into consideration, and it peaks before profit.
As you scale, ROAS will drop, but as long as your marginal profit is positive, you're winning.
Never prioritize ROAS over gross profit.
Remember that ROAS, like ROI is a percentage, it doesn't take scale into consideration, and it peaks before profit.
As you scale, ROAS will drop, but as long as your marginal profit is positive, you're winning.
Never prioritize ROAS over gross profit.
