What AI Looks For in Your Content
This is what I’ve found when it comes to getting AI to use your content.
1. Clear Headings and Subheadings
2. Short, Single-Idea Paragraphs
3. Lists, Tables, and Q&A Formats
4. Giving an overview or Preview
5. Use Helpful Language Cues
Planning Content for AI Search: My Blueprint for Content
As search engines evolve, content isn’t just written for people—it’s also scanned and summarised by AI tools.
That doesn’t mean stripping out personality—it means shaping your ideas so they’re easy to follow, understand, and reuse.
Here’s how we do it.
Note: this follows what I think is basic, writing styles that you can find all over the web, but we know people get lazy and just autopilot everything, so hopefully this is a little bit of a better framework to follow. You can take 15min save your self hiring a writer and just include the following in any writing prompt you create. Sorry to all the writers out there! It's just the blueprint we now follow for writing, of course you still need to get your article to rank to get featured but this isn't about that. This is just the blueprint or the framework we now follow that's actually working for us when creating content using nothing but AI to target AI!
1. Use Clear Headings
Start with one H1 (your main title) to set the topic. Then break your content into sections using H2s and H3s to show which ideas are connected.
This structure helps both real readers and AI models follow the flow. Avoid making everything a H1 or limited to H1s & H2s—it tells search engines nothing about what matters most.
It helps to work as a flow.
Good headings aren’t just tidy—they’re essential.
Think of it like a dinner Menu
h1 - meals
h2 - grill
h3 - stakes
2. Keep Paragraphs Short and Focused
Every paragraph should deliver a single idea. Long, dense blocks of text can overwhelm readers and confuse AI, which may skip over key info or misquote you.
Shorter paragraphs also improve readability, making your content easier to skim, understand, and remember.
Personally, we have started to keep paragraphs sort to 2-3 lines each time. I find it a pain to write like that, but the reading flow does help if you can sort out your own line height styling. I’ve also seen more articles get picked up by AI written this way.
3. Use Lists, Tables, and Simple Structures
Where it makes sense, format your content as:
• Bullet points
• Numbered lists
• Comparison tables
These formats help highlight important information. AI loves structure—and so do busy readers.
I got to be honest, we use tables ALOT. I like them, I find the information structure just works for our type of content, most things or comparing products, data, lists, problems whatever can fit in a table it’s also nice to use the tabs or if a product is mentioned to internally link.
We use tables to format all sorts of data.
4. Put the Good Stuff at "the Top"
Share your key point or best advice early on. Don’t bury it halfway down the page. Both AI and readers tend to prioritise what appears first.
We have started to write content like each article as if it’s an email. How do we summarise this as an email preview? Whatever we can come up with tends to go at the top as a sub heading or an opening summarising paragraph, and then the content flow below.
I’ve never been a firm believe in “the top” or “the bottom” style of writing, if it’s good it’s there. People will read and find it. I have thought the ‘email preview’ way of thinking is good for AI, though. Insert the preview at the top of the text as your article summary.
5. Don’t just use titles, break it up into helpful cues
Guide the reader (and the machine) with phrases like:
• Step 1
• Most common mistake
• In summary
These little signposts make it easier to navigate your content and to understand the purpose of each section.
Common mistakes is a good one that allows you to interlink to another article on the same subject something like ‘common mistakes to avoid with X or Y’ that can then link back to this article and so on.
That's it.
That's my blueprint we follow in work and it serves us very well. Still using it today.
I kept it brief, just focusing on a blueprint or I guess 'formula' god knows what you want to call it, for creating an article structure rather than a 'this is how you write lesson.
Enjoy
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