roydan
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Ok, so I figured out a cool new B2B hack for Google Ads and wanted to share it with you. It requires some investment, but most Google Ads hacks do, so I don’t think the investment required is such a barrier of entry.
I haven’t tested it yet, but I used similar techniques in the past and got to 90+% accuracy within a couple of weeks, so I’m certain that it works.
Anyway, the biggest problem with B2B campaigns on Google is that we can’t really tell a desired vs undesired user based on keyword alone (and most of the audience segments are no good either) before they click or leave their details, so we end up:
The faster and more efficiently we’ll train Google to show our ads to the people we really want, the better our results will be.
So, if we want to train the conversion algo faster and more efficiently.
So today I saw a thread on another forum, asking for Snitcher alternatives. I never heard about it, so I looked it up and then I came up with this idea.
What Snitcher does is match a website visit to a company, essentially telling you which are the companies whose employees are visiting your site.
The coolest thing? They collect UTMs and GCLIDs, meaning we can use Google Ads’ offline conversion uploads to let Google know which of our visitors we want.
By manually uploading the click IDs of visits we received from desired companies, we essentially tell Google that this is the type of users we want, and encourage them to give us more similar users.
There could be other Snitcher alternatives that makes this even cheaper to pull off.
If you ever try this, let me know - I’m super curious about it, and I’ll be happy to help with the setup in exchange for this feedback.
I haven’t tested it yet, but I used similar techniques in the past and got to 90+% accuracy within a couple of weeks, so I’m certain that it works.
Anyway, the biggest problem with B2B campaigns on Google is that we can’t really tell a desired vs undesired user based on keyword alone (and most of the audience segments are no good either) before they click or leave their details, so we end up:
- Wasting money on traffic we don’t want.
- Training the conversion algorithm on bad signals (leads vs qualified leads).
The faster and more efficiently we’ll train Google to show our ads to the people we really want, the better our results will be.
So, if we want to train the conversion algo faster and more efficiently.
So today I saw a thread on another forum, asking for Snitcher alternatives. I never heard about it, so I looked it up and then I came up with this idea.
What Snitcher does is match a website visit to a company, essentially telling you which are the companies whose employees are visiting your site.
The coolest thing? They collect UTMs and GCLIDs, meaning we can use Google Ads’ offline conversion uploads to let Google know which of our visitors we want.
By manually uploading the click IDs of visits we received from desired companies, we essentially tell Google that this is the type of users we want, and encourage them to give us more similar users.
There could be other Snitcher alternatives that makes this even cheaper to pull off.
If you ever try this, let me know - I’m super curious about it, and I’ll be happy to help with the setup in exchange for this feedback.
. Anything that could make this stage cheaper is highly appreciated. Hmmmmm, you're saying they might want to be more competitive vs bing/linkedin and improve their b2b options? That'd so helpful tbh...