An honest email?...

[t2van]

Had this email yesterday and thought id share.

Not seen such an "honest" email in a while, thought was different enough to warrant a share and a little bit different to recall customers, I think they might have it tough for the likes of me who have ordered previously as I just needed a metal splash back the chances of me needing something metal again are long. Still first time I've seen this kind of email, I might pinch it

 

[roydan]

I don't like it when brands shit on Google Ads, don't but from them!!!

 

[t2van]

I don't like it when brands shit on Google Ads, don't but from them!!!

Don't think they shitting on ads. Least I didn't read or see it thst way.

They just saying the cost to acquire a customer is higher than getting one to come back (which is true when it comes to marketing)

Rather than spending money on ads they offering thst discount or the equivalent of an ad spend to get customers to come back.

Companies do this all the time I just thought the way they admit / own up to it was a bit different.

 

[roydan]

Don't think they shitting on ads. Least I didn't read or see it thst way.

They just saying the cost to acquire a customer is higher than getting one to come back (which is true when it comes to marketing)

Rather than spending money on ads they offering thst discount or the equivalent of an ad spend to get customers to come back.

Companies do this all the time I just thought the way they admit / own up to it was a bit different.

You took me too seriously

I agree with them, CAC is always higher than unchurning a client. That being said, I wonder what's their definition on churn because it's very hard to determine.