Recent content by Steptoe

I think Google themselves have said there would only be any effect from using the tool for sites that already have a Manual Action penalty. Anything else would be a waste of time IMO.

Interweb is a colloquial term for the internet, mainly UK-based.

A good proportion of SAPE links were just hacked Wordpress/Drupal footers. You can still get those sorts of links in the murkier bits of the interweb.

I'm pretty sure they've said they'll be removing the disavow tool sometime in the future. Bing removed theirs in 2023. The whole exercise remains a waste of time in my eyes.

I was a mod for a bit on Jimworld (if anyone remembers that), and also on a smaller forum called SearchGuild, both in the mid-00s. I miss them both, posters used to post actual specific questions that you could answer, rather than "How do I seo?"

This is why: https://github.com/elder-plinius/CL4R1T4S/blob/main/ANTHROPIC/CLAUDE-FABLE-5.md

Did we really think that having AI-powered search boxes would suddenly make people start typing full questions and queries into them, instead of the usual 'best toaster 2026'? I basically just grunt at chatbots whenever I have to use them.

All the tools are off from the numbers I see in my own stats and the stats of other sites I have access to. The traffic values they give are ok for quick checks but you always want to go further down the rabbit hole if you can. Take them with a heart-attack-triggering grain of salt. This study...

OMG I think I might have to take the rest of the afternoon off to go looking for it I was basically raised on Irn Bru chew bars

What: Saying 'no' How: If a potential customer is 'kicking the tyres' too much or asking for too many tweaks and customisations before 'trying with the smallest package, with lots of bigger orders to follow', don't be afraid to walk away. Why: These sorts of customers tend to be the ones that...

SEO has died more times than Jason Vorhees

Leon must have just discovered the ROT13 cipher

A recent study by Ahrefs seems to contradict this: https://ahrefs.com/blog/ai-overviews-reduce-clicks/

'Simple' AI-generated content has been working best for me for a long time. I can never get the fancy 'generate pretty graphs, tables and infographics to accompany in-depth content' type stuff to stick. No-nonsense content using simple language, filter out certain words and punctuation...

Ahrefs is still what I turn to when I want to do some deep digging or need some juicy exports to work through, I never really clicked with Semrush's workflow/UI. But for most things SerpStat covers enough data for my needs, and I was lucky enough to bag a LTD several years ago when they were...