♕White Hat SEO Do you alter seo for your target audience?

[t2van]

Does anyone here actively adjust how they target keywords or phrases based on the type of client or customer you want to aquire?

I.e your customer persona.

So using language that your client may use vs another client type.

In other words educated vs non educated.

College vs university and so on?

So an example:

T2van went to jail.

T2van incarsaration.


The same can be applied to how somone searches for products

dog brush for long hair


Vs


brush suitable for maintaining a medium-length double coat


Both the same. Both give different results.

 

[HeMan1320]

That's what A/B tests are for. Much easier to test with PPC versus SERP SEO though. It is expensive but if you need the data fast PPC will get you there the fastest.

 

[t2van]

That's what A/B tests are for. Much easier to test with PPC versus SERP SEO though. It is expensive but if you need the data fast PPC will get you there the fastest.

No.

A/B testing would have been done long before this stage. This is about targeting your customer persona. That's a different thing and how you market them.

 

[TheVigilante]

Do you mean to say according to the ICP?