Ideal customer profile...
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Here's a SOLID guide on how to find your ICP it's one of the best guide I have come across
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Finding your ICP’s in Minutes, not months | Notion
Every conversation started warm because prospects already trusted us through mutual connectionswww.notion.so
The best clients for me are those who buy a finished product and start a relationship, not a service and time.
As soon as I started doing bespoke stuff, I had to do things I didn't want to do for almost nothing, so it was like robbing myself.