TheVigilante
Senior Member
Founding Member
Bronze Star
Bronze Star
Bronze Star
Bronze Star
Bronze Star
but almost nobody knows about it…
His videos are packed full of value that could only be given by a REAL business founder with legit experience…
But his YouTube game is still criminally underrated…
He only has 44K subs, but his videos have been mercilessly swiped by outlier theory worshippers.
His name is Ecomsoup. He’s the founder of two successful DTC brands, and his YouTube channel is where he shares everything he’s learning and has learned.
But the real genius of his channel (in my opinion) is his packaging.
He has the perfect balance of aesthetics, branding, and visual psychology in his packaging:
*Thumbnails that look hand-drawn with a journal-like aesthetic
*Minimalism with 3 visual elements or less in each thumbnail
*Others look raw and authentic, like they were shot and just uploaded
He’s carved out his own niche by combining aesthetics with visual psychology to create “mood” that instantly makes him stand out in the info market.
And the reason I believe they work so well is the overproduced AI saturation.
Nearly every thumbnail in the info niche and the education market as a whole looks like AI slop. But he has distinct visual branding that looks authentic to him. So when the market zigs, you need to zag.
And this channel is one of the best examples
His videos are packed full of value that could only be given by a REAL business founder with legit experience…
But his YouTube game is still criminally underrated…
He only has 44K subs, but his videos have been mercilessly swiped by outlier theory worshippers.
His name is Ecomsoup. He’s the founder of two successful DTC brands, and his YouTube channel is where he shares everything he’s learning and has learned.
But the real genius of his channel (in my opinion) is his packaging.
He has the perfect balance of aesthetics, branding, and visual psychology in his packaging:
*Thumbnails that look hand-drawn with a journal-like aesthetic
*Minimalism with 3 visual elements or less in each thumbnail
*Others look raw and authentic, like they were shot and just uploaded
He’s carved out his own niche by combining aesthetics with visual psychology to create “mood” that instantly makes him stand out in the info market.
And the reason I believe they work so well is the overproduced AI saturation.
Nearly every thumbnail in the info niche and the education market as a whole looks like AI slop. But he has distinct visual branding that looks authentic to him. So when the market zigs, you need to zag.
And this channel is one of the best examples
