You need to have some balls to do cold calling. Nowadays, it’s not as easy as it used to be because people are more skeptical about pretty much everything.
Make sure you have a solid script to read from, and if that doesn’t work, don’t hesitate to tweak or change it. Cold calling is ultimately a numbers game. Once you’ve nailed down a good script, it’s all about persistence. Some people will be open to working with you, while others might hang up or even shout at you over the phone.
Don’t take it personally—it’s all part of the cold calling game. Stay patient, keep refining your approach.