Highlighted posts

Rem said:

Nah, I don't need a VPS.
Was more towards having a thread, that people can give their own feedback and recommendations on why they are with that company.

While yes, nothing is really a 1 size fits all, but sizes are universal.
A small blog is still a small blog really and a company for example AWS is able to scale between small to big plans right.

To me, raw feedback without the intent of throat-shoved selling is the purest form of either appreciation or dissatisfaction (of the service).

Click to expand...

Okay, well then here are some of my suggestions:

1) Hetzner

• Affordable and powerful hardware.
• Good privacy standards as its based in the EU.

2) Vultr

• Has high performance plans (NVMe SSD, dedicated CPUs).
• Has a fast deployment.
• Cloud Compute and Bare Metal Options.

3) OVH

• DDoS Protection.
• You have lots of control over your hardware and networking if you like that.

4) FlokiNET

• Bulletproof .
• Based in Iceland, Finland and Romania which all have strong privacy laws.

5) OrangeWebsite

• Accepts Bitcoin and is known for pro-free-speech values.
• Has a reputation for ignoring DMCA-style complaints.

6) Netcup

• Variety of options and generally one of the better known VPS solutions with lots of great feedback from customers.
• DDos Protection and high availability.

7) PRQ

• Known to host almost everything as long as its not completely nuts and borderline illegal
• Offers extreme anonymity

There are a lot more, but these are the ones I have experience with. Have fun.

Festinger Vault said:

Sir, what is the hot rod and founding member tag? :O

Click to expand...

And the hod rod tag is just because I asked for it. It doesn't mean anything.

vfmseo said:

i see the same thing maybe after 100 posts it show?

Click to expand...

Currently,
A 4-day limit for the moment
I believe this will be changed later

yes
i just texted Z to get an answer lol

notNewB said:

another IM hood? someone please let me in

Click to expand...

Wow , Please Come In @notNewB ..,

Another Brand Username.. Welcome on Board..

Enjoy your stay happy ..

Oh wait.. I forgot about Crazy Lucifer
He started some passive aggressive threads in the lounge and I called him out for telling half the story, then had a huge fight with the entire world, announced his departure, blocked me after I DMed him to ask him to not make rush decisions.
What a fckn drama queen.

whooo
Congratulations @Rem

Duck said:

I was told that @Rem does not like reactions?
Was I lied to?

Click to expand...

besides the point, this clearly shows
@Rem is a pillar of the OO community.

back2form said:

So, You don't know about @Remi

Click to expand...

Acknowledging @Remi's existence is exactly what Remi would want. Remi gets no attention, validation, or any sort of spotlight !

Got it. To improve subject lines and body copy, it’s all about balancing personalization, value, and curiosity while avoiding anything that might look like a typical sales pitch or spammy.

Try subjects like:

"How we helped [similar company] double their revenue"
"A growth story that might interest [Company name]"

Email marketing is pretty tough. You need to test and rotate subjects and body of emails a lot until you figure out something that works. I suggest you start to use some sort of tracking software, or at least make a excel spreadsheet with statistics as it will be hard to optimize anything without any statistics. Make it sweet and short and to the point. Do not make it look like a spammy sales pitch and work a lot on your subject as it will ultimately determine if someone opens the email or not.

How to start a business online and not go bankrupt​

(A playbook for people who’d rather not waste time or money.)

Let’s be clear from the start:

You’re going to fail. Not once. Not twice. Many times.
Some ideas will flop. Some campaigns will burn money. Some content will get zero traction. That’s just the game.

But here’s the kicker, if you treat each failure as feedback, keep going, and consistently build better ideas off what you’ve learned, you'll eventually hit something that works.

The internet is a battleground. You don’t win it by being smarter. You win it by being relentlessly consistent, learning faster than others, and focusing on things that actually matter (spoiler: it’s not your logo).

This thread is a no-fluff roadmap for starting an online business the lean way, one that doesn’t bankrupt you financially, emotionally, or mentally.

Let’s go.

​

1. Understand the game: Active vs Passive Income​

Start here because this affects your time, money, and expectations.

Passive income sounds sexy, “earn money while you sleep.” Reality? You’ll be putting in months of work before seeing a single cent.
Active income (freelancing, consulting, tutoring) trades your time for immediate return. It’s the fastest way to get cash in the door.

Best move? Combine both.

Start with active income for stability, then use that income to build passive streams that scale.

Methods in this part:

• Freelancing
• Consulting
• YouTube
• Blogging
• Online courses / E-books
• Print-on-demand
• Dropshipping

Recommended reading:

• The Millionaire Fastlane by MJ DeMarco (good on mindset & leverage)
• StarterStory.com, endless case studies on both active and passive business models

​

2. Pick your model, and go deep​

Stop brainstorming 10 ideas and pick one.
Then commit to it long enough to know if it works.

Here’s a breakdown of real online business models that people are actually making money from. Each one works if you stick to it and put in reps.

Models you can start with little to no money:​

• Freelance: Fastest income. Offer a skill (writing, editing, design, dev, admin).
• YouTube: Build once, get views forever. Takes time but scales.
• Blogging: SEO-driven, long tail content machine. Monetize with affiliates + ads.
• Online courses / E-books: Teach what you know. High margins.
• Print-on-Demand: Merch without inventory. Low risk, creative upside.
• Dropshipping: Test products fast. Needs ad skills and grit.
• Reselling: Flip stuff on eBay, Facebook Marketplace. Cash flow from day one.

The key is not picking the best model, it’s picking one and focusing like a psycho.

Recommended reading:

• Company of One by Paul Jarvis (focus on sustainable solo businesses)

​

3. Validate the idea before building anything​

You can skip this step. But you’ll probably build something no one wants.

Before you buy a domain, write copy, or make an Instagram account, you need to validate.

Talk to people. Find 5-10 in your target audience. Ask:

• What’s your top 3-5 daily frustrations?
• What are you already using to solve it?
• What sucks about those solutions?

You don’t need surveys. You need conversations. If you hear the same problems again and again, you’ve found a pain worth solving. Now build around that.

Methods here:

• 30-min interviews
• Reddit deep dives
• Competitor analysis
• Google Trends + SEO tools (Ubersuggest, Ahrefs free tools)

Recommended reading:

• The Mom Test by Rob Fitzpatrick (best book on idea validation.)
• IndieHackers founder interview
• ExplodingTopics.com to find early signals of trending products

​

4. Build lean, get profitable early​

You don’t need investors. You need sales.

Your first job isn’t branding. It’s making your first $1.

Keep your costs low. Spend money on tools that bring in revenue. Skip the BS:

• No $5k logo
• No complex funnels
• No custom site if Webflow or WordPress will do (which 99% of the time, they will)

Think MVP: Minimum Viable Product. Sell before you scale.

Tactics:

• Launch as a service
• Sell via DMs
• Use Gumroad, Notion, Google Docs to deliver products
• Do it manually before automating

Recommended reading:

• Anything You Want by Derek Sivers
• Lean Startup by Eric Ries (just the early chapters are enough)

​

5. Market smart with no budget​

Attention > everything else. You don’t need a huge ad budget to win.

Start with organic distribution:

• Write threads, blogs, posts that help your audience
• Answer questions in communities (Reddit, Quora, Discord, Facebook groups)
• Create a small email list (offer a freebie)
• Build an SEO moat with evergreen content

And if you do ads, start tiny. Test $5-10/day on Meta or Google. Never scale until something is already working.

Referrals, community, and relationships go a long way.

Recommended reading:

• Make by Pieter Levels (his strategy = build fast, market smart)
• Building a StoryBrand by Donald Miller (clarify your messaging)

​

6. Build a system or burn out trying​

Motivation fades. Systems stay.

Don’t rely on willpower. Systemize your workflow:

• Use tools like Obsidian or Notion to track ideas, tasks, and progress
• Set content goals (e.g. 1 video/week, 1 blog/week)
• Timeblock your work (hyperfocus hours)
• Reflect weekly, what moved the needle, what didn’t?

You’re not just building a business. You’re building a new lifestyle. Treat it with the respect it deserves.

Recommended reading:

• Atomic Habits by James Clear (systems > goals)
• Deep Work by Cal Newport (protect your time)

​

7. Be mentally prepared to fail, adapt, and keep swinging​

This isn’t a success thread. This is a survival thread.

• You’ll get ghosted by leads.
• Your first launch might flop.
• You’ll question your skills more than once.

But if you keep showing up, tweaking your process, and iterating on your offer, you will find something that works.

When it does, it’ll feel like cheating.

Recommended reading:

• Rework by Basecamp founders
• Seth Godin’s The Dip (know when to push through vs quit)
• r/Entrepreneur, not always quality, but a great place to see the real struggles

Final words​

Don’t overthink this. Don’t plan forever.

Just pick something and start. Validate. Sell. Improve. Repeat.

You’ll fail more times than you succeed.

But the internet has infinite leverage, it only takes one success to change your life.

Bookmark this if you’re serious.

Let me know if you want feedback on your specific business idea, I'm happy to help.

Cheers.

Rem said:

does SE have KYC restrictions?

Click to expand...

Depends on the reseller as for now it seems. But if you register as a private person and not a company, your details will not show up in a whois for privacy reasons only companies details shows in whois.

You missed the most important one: internal linking, especially linking to pillar pages or money pages from the supporting pages, as well as interlinking within the supporting pages of the same cluster.

Welcome to OO!

Now we’re waiting for a kitty to join OO and then the game begins!

Earlier, I shared a list of the best AI tools for developers, and now I'm back with an even larger list of AI tools across diverse fields.

Here you go:

AI Assistants

1.ChatGPT - AI chatbot for conversation, writing, and problem-solving.
2. Claude - Advanced conversational AI by Anthropic.
3. DeepSeek - AI for knowledge search and data discovery.
4. Grok - AI assistant integrated into Slack for collaboration.
5. Tidio - AI-powered chatbot for customer support.
6. Botsonic - AI chatbot platform for building custom bots.
7. Chatbase - AI tool for building and managing chatbots.

Notetakers & Meeting Assistants

8. Otter AI - Transcribes meetings and conversations in real-time.
9. Fireflies AI - AI assistant for meeting transcriptions and summaries.
10. Meetgeek - AI-powered meeting assistant for notes and summaries.
11. Fathom - Automatically records, transcribes, and summarizes meetings.

Writing & Content Creation

12. Writesonic - AI writing tool for blog posts, ads, and more.
13. Rytr - AI content generation for articles, emails, and social posts.
14. Sudowrite - AI tool for creative writing and brainstorming ideas.
15. Jasper - AI writing assistant for content creation and marketing.
16. Scalenut - AI writing tool focused on SEO-friendly content.

Grammar & Writing Improvement

17. Grammarly - AI-powered grammar checker and writing assistant.
18. Wordtune - AI tool for improving writing clarity and style.
19. Quillbot - AI paraphrasing and grammar correction tool.

Research Tools

20. Perplexity AI - AI search tool for finding information and answering questions.
21. Deep Research - AI-driven research assistant for academic and professional work.

Image Generation

22. Midjourney - AI tool for generating creative and artistic images.
23. Flux 1.1 Pro - AI-powered image generation tool.
24. GPT-4o - AI model that generates images based on textual prompts.

Video Generation & Editing

25. Pictory AI - AI tool for creating and editing short-form videos.
26. Descript - Video and audio editing tool with AI features.
27. OpusClip - AI-powered video editing tool for clipping and summarizing.
28. Filmora - Video editing software with AI-enhanced features.
29. Synthesia - AI tool for creating AI-generated video presentations.
30. Runway - AI-driven creative toolkit for video editing and generation.

Transcription Tools

31. Revi ai - AI tool for accurate transcription of audio and video content.

Voice Generation

32. ElevenLabs - AI tool for realistic voice generation and speech synthesis.
33. Murf ai - AI voice generator with lifelike, customizable voices.
34. Play ht - AI-powered text-to-speech tool for creating realistic voices.
35. Lobo ai - AI voice creation platform for narrations and voiceovers.

Music Generation

36. Suno - AI tool for generating original music tracks.
37. Udio - AI music generation tool for creating tunes and soundtracks.

SEO Tools

38. Surfer SEO - AI tool for on-page SEO optimization and content strategy.
39. Alli AI - AI-driven SEO automation for website optimization.
40. Rank Math Pro - AI-powered SEO plugin for WordPress.
41. Pro Rank Tracker - AI tool for tracking search rankings and SEO analytics.

Social Media Management

42. Vista Social - AI-powered social media management platform.
43. FeedHive - AI tool for social media post creation and scheduling.

Design & Graphics

44. Canva Magic Studio - AI tool for creating designs and graphics with ease.
45. Looka - AI-driven logo and brand design tool.
46. Illustroke - AI-powered vector design tool for creating illustrations.

Project & Task Management

47. ClickUp - Task management platform with AI features for productivity.
48. Asana - Project management tool with AI-driven task tracking.
49. Reclaim AI - AI-powered calendar and time management tool.
50. Clockwise - AI-based time management tool to optimize your work schedule.

App Builders & Coding

51. GitHub Copilot - AI-powered code suggestion and completion tool.
52. Cursor - AI tool for improving coding efficiency and writing scripts.
53. Tabnine - AI code completion tool to accelerate programming.
54. Bubble - No-code AI-powered platform for building web apps.
55. CodeWP - AI assistant for WordPress development and coding.
56. Bolt - AI tool for building high-performance apps with minimal code.
57. Lovable - AI-driven platform for designing and building apps.

Marketing & Ads

58. AdCreative - AI tool for creating and optimizing ads.
59. Ocoya - AI-powered social media marketing platform.
60. Pencil - AI tool for automating ad creation and optimization.
61. Adzooma - AI platform for optimizing digital ad campaigns.

Email & Communication

62. HubSpot Email Writer - AI tool for composing marketing emails.
63. SaneBox - AI-powered email management tool for organizing inboxes.
64. Shortwave - Email tool with AI-driven features for better communication.

Presentations

65. Gamma - AI tool for creating stunning presentations effortlessly.
66. Presentations ai - AI-driven platform for automating presentation creation.

Resumes & Job Tools

67. Teal Resume Builder - AI-powered tool for creating customized resumes.
68. Kickresume - AI-driven resume builder with pre-made templates.
69. Textio - AI tool for enhancing and writing job descriptions.
70. CVViZ - AI recruiting platform with resume optimization.

Customer Support

71. Hiver AI - AI tool for improving team collaboration and customer support.
72. Freshworks Freddy AI - AI-driven customer support platform for automating tasks.

Knowledge Management

73. Notion AI Q&A - AI-powered knowledge base for organizing and retrieving information.
74. Guru - Knowledge management tool with AI features for team collaboration.

Plagiarism & Detection

75. Originality ai - AI tool for detecting plagiarism in content.
76. Winston AI - AI-driven plagiarism checker for digital content.
77. ZeroGPT - AI tool for detecting AI-generated text.

Website Builders

78. Wix AI - AI-driven website builder for easy site creation.
79. Framer AI - AI-powered web design tool for building interactive websites.
80. Hostinger AI - AI website builder for creating responsive sites.
81. Divi AI - AI-powered website builder for designing beautiful pages.

E-commerce

82. Shopify Magic - AI tool for automating e-commerce tasks on Shopify.
83. Retention Science - AI platform for improving customer retention.
84. Ecommerce Booster (Semrush) - AI tool for boosting e-commerce site performance.

Automation & Productivity

85. Zapier AI - Automates tasks by connecting various apps using AI.
86. Automate io - AI-powered tool to automate workflows across platforms.

Podcast Creation

87. Fliki - AI tool for creating podcasts and voiceover content.

Education & Learning

88. Quizlet AI - AI-powered tool for creating quizzes and learning materials.
89. Khanmigo - AI tutor from Khan Academy for personalized learning.

Character & Story AI

90. Character ai - AI for creating dynamic characters and storylines.

HR & Recruiting

91. HireVue - AI-powered platform for interviewing and assessing candidates.
92. Pymetrics - AI-driven tool for assessing candidate fit based on skills and behavior.

Analytics & Forecasting

93. Alteryx - AI-powered analytics platform for data-driven decision-making.
94. Tableau with Einstein - AI-enhanced data visualization tool.

Sentiment Analysis

95. MonkeyLearn - AI-powered sentiment analysis tool for text.
96. Lexalytics - Sentiment analysis and text mining tool using AI.

Cybersecurity

97. Darktrace - AI-driven cybersecurity platform for detecting and responding to threats.
98. ReSec Technologies - AI-powered solution for secure email and file protection.

Financial Analysis

99. Kensho - AI tool for financial analysis, forecasting, and insights.
100. ChatGPT with Code Interpreter - AI assistant for financial modeling and data analysis.

IT HAS BEEN TWO HOURS SINCE I SENT YOU AN EMAIL BUT YOU HAVE SEEN IT NO REPLY MARTIN WTF???

*sigh*

Mastering negotiation skills may seem most relevant to negotiation professionals, but the truth is that we all negotiate daily. Whether it’s about bedtimes, vacation plans, your salary, or business transactions, negotiation skills play a crucial role in both our personal and professional lives. If you work in sales and business, negotiations can often involve large sums of money, and not practicing negotiation skills can be costly.

IIn this post, we will explore the basics of negotiation techniques, offer concrete tips to improve your skills, and show you how you can succeed in all types of negotiation situations.

What is negotiation technique?​

Negotiation is the art and science of reaching agreements where both you and the other party feel like you have won something. It is about more than just arguing your case; it involves understanding and balancing the interests of both parties. An effective negotiator uses a range of techniques and skills to communicate effectively, manage conflict, and build long-lasting relationships.

The basics of successful negotiation​

Successful negotiation requires more than just good intentions; it requires a combination of well-developed communication skills, careful planning, an understanding of psychology, and the ability to give and take. Here's a deeper look at each area:

Planning​

Before you even begin negotiating, it's important to have a clear plan. This means understanding your own goals, identifying what compromises you're willing to make, and having a clear picture of what your counterpart can and wants to achieve. By preparing, you can anticipate potential objections and be able to act in the best way to deal with them effectively.

Communication​

Effective communication is at the heart of any successful negotiation. It’s not just about what you say, but also how you say it. Being able to present your arguments clearly and concisely, while being sensitive to the other party’s perspective, is crucial. Active listening plays a big role here; it’s the art of not only hearing what the other party is saying but also understanding the underlying meaning of their words.

Psychology​

Negotiation is not only a logical process, but also an emotional one. Understanding the psychological aspects that affect negotiation dynamics can give you an advantage. This includes everything from knowing different negotiation techniques to being able to read your counterpart's body language and emotional state . Being aware of how stress, fatigue, and other emotional factors can affect decision-making is also important.

Tips to develop your negotiation skills​

Developing your negotiation skills means you must constantly be willing to learn and adapt. Here are some practical tips that can help you become a more skilled negotiator:

Practice regularly​

The more you negotiate, the better you will become. Actively seek out opportunities to practice, both in professional contexts and in everyday situations. Every negotiation provides valuable experience that builds your ability.

Prepare carefully​

Good preparation is the foundation for a successful negotiation. Gather as much information as possible about the other party and the situation. Understand their needs, goals, and any limitations they may have.

Define your goals​

Before the negotiation, be clear about what you want to achieve. Distinguish between what is necessary and what is desirable. This will help you not to compromise too much on the critical points.

Use “soft” start​

When you begin the negotiation, start by discussing less controversial or more mutually beneficial topics. This builds trust and sets a positive tone that can make it easier to handle more difficult issues later.

Listen actively​

Show genuine interest in what the other party is saying. Active listening means that you not only hear what is being said, but also understand and reflect on it. This can lead to insights into how you can better meet both your needs and the other party's. Listening is a simple method for improving your negotiation skills.

Communicate clearly and concisely​

Be clear and concise with your points and avoid misunderstandings. Use simple language and make sure your counterpart understands your key messages and intentions.

Manage emotions well​

Negotiations can be emotionally charged. Learn to control your own emotions and be mindful of the other party's feelings. Remaining calm and professional throughout the process can contribute to a more rational and productive negotiation.

Be flexible​

Even if you have clear goals, be open to different paths to achieve them. Flexibility in tactics and a willingness to adapt to new information and situations can be crucial to reaching an agreement.

Use silence as a tool​

Sometimes silence in negotiation is more powerful than words. Silence can be used to create space for reflection, press for an answer, or just let the significance of what has just been discussed sink in.

Finish by confirming the agreement.​

Once you and the other party have reached an agreement, summarize what you agreed on and confirm the details. This reduces the risk of misunderstandings and lays a solid foundation for future interactions.

By applying these tips, you can not only improve your negotiations but also build stronger relationships and achieve better results.

Finally, about negotiation techniques​

Becoming a master of negotiation techniques requires patience, practice, and focus. By regularly reflecting on and improving your skills, you can turn every negotiation into an opportunity to learn and grow. Remember, negotiation is not just about winning or losing.

You gain more by finding solutions that all parties experience as good. With the right attitude and the right tools, you can handle different negotiation situations with confidence and professionalism. By investing in your negotiation skills, you invest in your future success, both privately and professionally.

Hope you found some bits you can apply in your business venture now.

To celebrate the new and shiny PPC section, I wanted to share here a post I wrote almost 10 years ago on my blog, later to be modernized for another forum back in 2021, and now to be polished again for Office Outlaw.

The reason this is the third time I'm writing it is that this is the most important thing that you should look at when you run campaigns for clients or for yourself, and 90% of the campaign managers have no idea what it is, let alone how to calculate or use it.

Not accounting for or knowing what Marginal CPA is is the reason successful campaigns fail to scale up. Knowing how to look at it prepares you to plan for scaling properly and maximize profits from a campaign rather than just getting more conversions.

First, let’s look at the difference between ROI (or ROAS) and maximum profit.

Max Profit vs. Max ROI (ROAS)
Most campaign managers think that higher ROI guarantees higher profit. This is as wrong as assuming that higher CTR guarantees more clicks. It just isn’t.
ROI and Profit are two different terms that relate to the results of a campaign (return, profits, conversions, revenue - you name it) but that’s where the similarity between them ends.

ROI measures your Return On Investment, and in other words: how much you received for a $ spent. Meaning, it doesn’t take your actual ad spend (or scale) into account.

Profit, on the other hand, takes both your ad spend and ROI into account. Your profit (a simplified version of gross profit, for that matter) is the result of your income minus your spend.
As long as the ROI is positive, the higher the ad spent, the higher the profit (or, if you prefer, the louder the “cha-ching”).

Calculating ROI
People calculate ROI in one of two ways that differ from one another by their lowest minimum value:

1. (total revenue / total ad spend)
   This is the simplest ROI calculation (often referred to as ROAS). It shows you how much you generated from every $ spent. If you spent $100 and generated $200, your ROI would be 2 (or 200%). If you didn’t generate anything, it would be 0, and the break-even point is 1 (or 100%).
   
   In this article, I’ll be using this method of calculating ROI.
2. {(income – ad spend) / ad spent}
   This is the overcomplicated method that shows how much you *profited* from every $ spent. I assume that at some point, a bored accountant came up with it to justify going to accounting school or something.
   This is, however, the “proper” way to calculate ROI.
   If you spent $100 and generated $200, your ROI would be 1, or 100%. If you didn’t generate anything, it would be -100%.
   This is the source for the terms negative or positive ROI - in this calculation, the break-even point is 0.

Calculating Profits
Net vs Gross Profits
Generally, campaigns are optimized toward gross profits, and not net profit.
The reason is that the gross profit measures the contribution of an operation toward the bottom line and doesn’t take costs or income that are not directly related to that operation into consideration. For example, rent and internet are two things you shouldn’t think of when you’re running a campaign.
You can’t work without internet or an office, but their cost doesn’t make a campaign more or less profitable.
On the other hand, if you’re in e-commerce, the cost of an item directly affects the profitability of a campaign (the price *you* paid for it, not the amount you sold it for).

So when we’re calculating profits from a campaign, we look at the {revenue - media cost - COGS (cost of goods sold)}

Defuq is COGS?
The cost of the item you sold, shipping (if you covered it), sales tax, labor that is directly related to the sold item, etc..


The point of the thread: Marginal CPA
Let’s assume we have a campaign that consistently brings 50 conversions a day at a CPA of around $10. We are at a point where we can’t increase the scale just by raising the budget..
In other words, we know that by paying $10 or less per conversion, we can acquire no more than 50 conversions per day (daily spend of $500).
Each sale is worth $20, so our ROI is around 200%, meaning that you’re doubling your money (each dollar spent generates $2 of revenue)
If you increase your bid, you’ll have more conversions, but at a higher CPA.

We want to scale up (yay). The client called, he needs us to 2x the number of daily sales starting tomorrow. We decided to increase the bids by 60%.

Let’s look at the numbers:
Thanks to increasing the bid, we’re now getting 100 conversions per day, at a CPA of $16, 60% more than before, and are spending $1,600.
Each sale is still worth $20, so you’re happy, the client’s happy, and the campaign is still profitable.
Or is it?

Let’s compare the stats before and after increasing the bids:
Before increasing the bids, we spent $500 a day for 50 conversions at $10 each
After increasing the bid we spent $1600 a day for 100 conversions at $16 each.

The campaign is still profitable, given that the value of each conversion remained $20, but did scaling up really help us?

Marginal cost helps us find the cost of the last conversion (or batch of conversions) by comparing the differences between before and after altering the bid.
{(Total cost after increasing the bid - Total original cost) / (Conversions after increasing the bid - No. of original conversions)} = (1600-500)/(100-50) = 1100/50 = 22
So, even though it looks like we only paid $16 for each conversion, we actually paid $22 for every conversion after the original 50 we had before raising the bids.
Meaning, by scaling up, we lost money.

Let’s look at it in another way:

So how can you tell when to stop raising your bids?
As sad as it is, the answer depends on the demand/supply curve and your campaign setup. That being said, you can (and should) test your bids methodically.

To do that, we need to establish a baseline, which is the current state of your account. If the conversion value vary, use an average, and if the CPA vary, try to find a consistent 7 day average.
Anyway, try to be as consistent as you can, and raise the bids every week at the same time, by the same %.
For example, raise your bids in a specific campaign by 7% every Monday at 8 am.
Just bear in mind that sometimes there's no point in increasing your bids. In Google Ads, you can look at your impression share and your absolute top impressions share to get a better idea where you stand.
If you have most of the available impressions, try lowering them and see when you start to lose traffic and revenue. Your max profit point could require you to scale down, you've got to test things out!

Anyway, assuming you are still looking to scale up, calculate the CPA for the extra traffic and make sure that you’re still positive. If you are still profitable, keep increasing the bid until your marginal CPA is breaking even with your income per action. When you reach this point, start decreasing your bid slowly (slower than the raising rate). The moment you become positive again, you have reached the maximum profit point.

It’s not as easy as it sounds, because your campaigns do not run in a vacuum, and every move your competitors make changes your performance.
That said, knowing your marginal CPA and level of profitability gives you clear boundaries, helps you set budgets for tests, and impresses your client when you casually mention it in a conversation.

Things to pay attention to:
This can be done at almost every level, but depending on your current scale, I’d advise you to stick to a level where you have at least 30-40 conversions every timeframe (week/month)
Know the differences between days. Some campaigns are more active on weekends and some during the week. Increasing or lowering the bids is a long process. To know exactly what every bid change has done, I usually wait a week between changes.
Your campaign is not static and it changes every single moment. After finding the critical point, keep experimenting with different bids.

This post was initially written for Google Ads, but the same principle can (and should) be applied in other networks as well. Not just programmatic advertising, but even in cases where you buy leads from an affiliate network, etc.
The real “moral of the story” is not to get excited about the volume of conversions while forgetting the bottom line. Marginal CPA is just a way to simplify this process and aim you toward your most profitable point on the graph.

Okay, we fixed it.

Those of you with the Hot Rod badge will get the new one that looks exactly the same, but doesn't mess up your username colour.

If I missed anyone, just message me and I'll give you the badge.

When it comes to grabbing your audience's attention and engaging them, using the right hook is essential. Whether you’re looking to shock, relate, ask, or solve a problem, each hook has the power to draw people in and get them invested in your message. Here are seven effective copywriting hooks, along with examples, to help you get started on crafting irresistible content.

1. Shocking Statement Hook​

A surprising or controversial statement that grabs attention by defying expectations or shocking the audience.

Example: You’re wasting 80% of your marketing budget without even knowing it.

2. Relatable Story Hook​

Sharing a personal or common story that resonates with the audience, making them feel connected to the message.

Example: I once struggled to grow my business for months until I discovered this one simple strategy.

3. Question Hook​

Posing an intriguing or thought-provoking question that makes the reader curious and eager to find out more.

Example: What if you could double your sales in just 30 days. Would you be interested?

4. Famous Person Hook​

Using a well-known figure to leverage their authority or success, suggesting that if they can do it, so can the audience.

Example: Elon Musk credits his success to this one habit. Are you ready to adopt it?

5. Secret Hook​

Offering exclusive or hidden knowledge that promises to reveal a “secret” to success, encouraging the audience to learn more.

Example: I’m about to share the secret to landing high-paying clients without cold calling.

6. Easiest Way Hook​

Highlighting the simplest or most efficient method to achieve a desired result, appealing to those looking for convenience.

Example: The easiest way to boost your website traffic is simpler than you think - here’s how.

7. Pain Point Hook​

Addressing a specific problem or frustration that the audience is facing, positioning the solution as the answer.

Example: Tired of feeling overwhelmed with your workload? Here's a strategy that will help you reclaim your time.

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Look guys I've got a simple and quick guide for you today to easily see a bunch of numbers using Facebook.

Can't tell you what you can do with these numbers cause of SMS campaign laws, so I'm just going to tell you how you can see these numbers. Whatever you do with them is up to you.

Okay, so it goes like this... It’s common for people who’ve lost their phones or changed phone numbers to create public Facebook events, groups, pages, things like that asking friends to send over their contact details.

What's crazy about this is that because they're Facebook users, they lack all sense and don’t bother adjusting the privacy settings.

You know what this means? The phone numbers are just out in the open and viewable to anyone looking at these events or pages.

Not even kidding at all right now and you can see it for yourself. Just try searching Facebook using terms like new phone or lost number and you'll see what I mean.

Filters - You got to use these too. Use the filters on the left to narrow your search down to events, pages, or groups.

After that you have to go through the results one by one and check the posts. You'll see what I'm talking about how the numbers are just visible.

Going to just say this again but what you do with this information is up to you. Take this as a PSA not to put your number out there on Facebook for this reason as well.

Just keep those SMS laws in mind cause they haven’t opted in.